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Dyson Limited, headquartered in Malmesbury, England, is a British technology company founded in the United Kingdom by James Dyson in 1991. It’s a Technology company that makes air purifiers, vacuum cleaners, hand dryers, bladeless fans, hairdryers, heaters, and lights. Dyson Ltd has expanded globally, with items distributed in more than 50 countries, including Spain, Canada, Belgium, France, the Netherlands, and Germany. Decide to export to competitive markets like the United States, China, and Japan. Despite this, Dyson Company continues to thrive in competitive markets, and its profits are increasing year after year.
Over the years, the company has evolved from a one-man operation with a single product concept to a global technology firm with over 1000 engineers. Engineers and scientists make up part of the company’s ever-expanding team. More of them means more ideas, which means more invention. Dyson had over 12,000 employees worldwide as of February 2018.
Before going through the SWOT Analysis of Dyson, let’s see about the competitors of Dyson.
Aditya Shastri
Lead Trainer & Business Development Head at IIDE
Updated on: Apr 13, 2023
Aditya Shastri
Lead Trainer & Business Development Head at IIDE
Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.
Aditya has spearheaded IIDE’s B2B growth, forging partnerships with over 40 higher education institutions across India to upskill students in digital marketing and business skills. As a visiting faculty member at top institutions like IIT Bhilai, Mithibai College, Amity University, and SRCC, he continues to influence the next generation of marketers.
Apart from his marketing expertise, Aditya is also a spiritual speaker, often traveling internationally to share insights on spirituality. His unique blend of digital marketing proficiency and spiritual wisdom makes him a highly respected figure in both fields.