Complete SWOT Analysis of Costco | IIDE

The company Costco was the fifth-largest retailer in the world as of 2020. Costco is an American multinational company that operates a series of member-only retail stores. Costco is one of the largest world retailers of organic foods,  prime beef, wine, and rotisserie chicken, etc. Its service is available in the United States, United Kingdom, Canada, Australia, Japan, Mexico, Taiwan, Spain, China, South Korea, France, and Iceland. To understand the company’s business pattern and to recommend a solution, we need to compute the SWOT analysis of Costco.

The SWOT analysis of Costco will help to have an insight into the past strategies of the company and to plan the future strategy. It examines the internal as well as external factors that are relevant to the business. 

Costco’s SWOT analysis addresses the most significant issues that a company should take into account while forming the futuristic strategy formulation that will contribute to Costco’s good position in the global retail market.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Sep 10, 2024

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

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Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs......[Read full bio]