Elaborative SWOT Analysis of Boots Ltd.

Updated on: Aug 18, 2021
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Boots is the largest health and beauty retailer in the United Kingdom. With over 2,500 locations ranging from small community pharmacies to large destination health and beauty stores, its mission is to help its customers look and feel better than they ever imagined possible.

Their company was founded in the 1800s, and they are proud to continue their work in communities throughout the United Kingdom today. 

So, in order to better understand the reasons for Boots’ ongoing growth, we must first understand its SWOT analysis, which is required for any business to survive and thrive in the market.

In this case study, we’ll take a look at the SWOT Analysis of Boots Ltd and its background. So, let’s get started.


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About Boots Ltd

SWOT Analysis of Boots Ltd - Boots Brand logo | IIDE

Boots UK Limited (formerly Boots the Chemists), trading as Boots, was established in 1849, by John Boot. It is a British health and beauty retailer as well as a pharmacy chain that operates in the United Kingdom along with Ireland, Italy, Norway, the Netherlands, Thailand, and Indonesia.

The combination of its pharmacy, opticians, hearing care, and consumer healthcare ranges, combined with the delivery of pharmacy services, allows them to provide comprehensive care to all customers. 

Their skilled teams of healthcare professionals provide individual conversations and personalized support to encourage positive healthcare decisions.

They are committed to offering outstanding service to their clients. They want to be the first choice for their customers’ health and beauty needs. They also offer innovative ‘only at Boots’ exclusive brands such as No7, a leading UK skincare brand, Soap and Glory, and Liz Earle, all at great value for their customers.

SWOT Analysis of Boots Ltd - Boots products | IIDE

Boots has a special place in the hearts of the communities it serves across the United Kingdom. They’ve been using pharmacy-led expertise and support to help enhance the health and well-being of local communities for almost 170 years.

Now that we’ve reviewed the company’s fundamentals, let’s take a look at the SWOT analysis of Boots Ltd in the section below.


SWOT Analysis of Boots Ltd


A SWOT analysis compares the strengths, weaknesses, opportunities, and threats of a company to those of its competitors.

It’s a great tool for determining where the company excels and where it falters, devising countermeasures, and determining how the organization can grow. So, in the section below, we’ll look at the SWOT analysis of Boots Ltd.


1. Strengths of Boots Ltd

The strengths of Boots Ltd are the distinguishing characteristics of an organization that provide it with a competitive advantage in increasing market share, attracting more customers, and maximizing profitability. Following are the Boots’ strengths:


  • They know and have a special relationship with their loyal customers. One of the company’s main strengths is its strong research and development department, which contributes to the company’s extensive market knowledge.
  • Boots offer a wide range of one-of-a-kind items.
  • Another advantage is that it has a slew of subsidiary brands that help it maintain market dominance.
  • Boots encompasses effective and rewarding marketing and advertising strategy. Boots’ management of its benefit card system has changed the industry; by employing this method, Boots has been able to track client purchasing habits.
  • Boots has distribution and wholesale companies in several countries, including its primary locations in Europe, as well as associates in four more. Boots now controls a sizable portion of Europe’s pharmaceutical distribution market, putting it ahead of its competitors.
  • Boots established a closed management system that enables them to manage their customers’ purchasing habits.


2. Weaknesses of Boots Ltd

A company’s or brand’s weaknesses are elements that must be improved. So, let’s take a look at some of the major weaknesses of Boots Ltd:


  • The globalization part of Boots has some flaws. This could be because, in comparison to its competitors, it lacks retail stores around the world. 
  • Another issue they’re believed to be dealing with is their reliance on UK markets solely, where even minor fluctuations can have a significant impact on the company.
  • The need for a reliable and identifiable campaign management system is another area where boots are falling behind.
  • They’re viewed as giving things from a changing standpoint, and consistency is also lacking because they don’t need absolute campaigns.


3. Opportunities for Boots

Opportunities are areas where a company’s efforts can be focused to improve results, sales, and, eventually, profit. So, let’s take a look at the opportunities Boots Ltd has to deliver exceptional results.


  • The Boots company has the potential to expand its operations into other countries. It may also expand its product selection, as buyers can choose from a variety of brands.
  • The idea of always looking for new and promising markets can help a lot in terms of bringing fresh ideas and chances. The current customer base will be expanded to meet a wider range of needs, resulting in increased sales.
  • Trainers’ USPs can be upgraded from their current versions, taking into account the room for development. They can use a marketing research technique that can assist them better to understand their customers and pay attention to the essential points.
  • When the cold season arrives, boots must ensure that their production, manufacturing, and marketing systems are at their peak due to the increased cold and flu activity that occurs during that season.


4. Threats to Boots

Threats are external factors that can impede a company’s growth. Some of the threats to Boots of Ltd are:


  • The low cost of the products can generate the perception of a low-quality product in the minds of customers, causing them to avoid purchasing it.
  • Substitute and copycat products are increasingly posing a threat to Boots’ business. The greatest risks to trainers are fierce competition in the local market and a global brand. 
  • Boots must consider their regulatory costs, which can have an impact on revenues and, in most cases, reduce them. 
  • They must be wary of competitors selling knockoffs and plagiarized products under their brand name, as this will harm their reputation. 
  • Boots is constantly threatened by competitors such as Tesco, which has been rapidly expanding their store count, putting pressure on Boots to step up their game to stay ahead of the pharmaceutical and healthcare industries. As a result, Boots has reduced its pricing, reducing its profit margin in the long run.


Now that we’ve thoroughly examined the SWOT Analysis of Boots Ltd, let’s wrap up the case study in the section below.


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Alliance Boots is without a doubt the market leader in the pharmaceutical, health care, cosmetic, and optical services in the United Kingdom. Boots’ market share and capacity to reach a larger client base have increased significantly as a result of its transition from a single organization to a merger with diverse businesses such as Unichem. Boots’ decision to outsource its IT department was wise, as it was done to a reputable company.

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Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs......[Read full bio]


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