SWOT Analysis of Bank of Montreal: Dominant Canadian Bank

In the previous article, we did an in-depth SWOT analysis on the U.S Bank. Today we are here with another detailed SWOT Analysis of the Bank of Montreal, one of the most dominant banks in Canada.

Bank of Montreal is the 4th largest in Canada and the 8th largest financial institution in North America. The bank was established in 1817, which makes it Canada’s oldest bank. To date, the bank has served more than 12 million-plus customers globally. The bank is ranked at 107 positions by Forbes Global 2000.

The bank has maintained its position amongst the Canadian market with all its efforts from sponsoring many sports events to cutting off the interest rates of credit cards when the world was hit with the pandemic. The bank had the best marketing plans to cater to everyone possible. This shows the importance of how marketing plays a vital role in sustaining the global market. Talking about marketing check out our Free MasterClass on Digital Marketing 101 by the CEO and Founder of IIDE, Karan Shah.

Before we go in-depth in the SWOT analysis of Bank of Montreal, let’s understand the bank as a company.