SWOT Analysis of Bank of America: Key Stats & Overview

Previously we analysed the SWOT Analysis of Wells Fargo, a leading American global finance corporation. This case is pertaining to the SWOT Analysis of Bank of America, its top competitor. 

Bank of America is one of the world’s largest monetary organizations, serving individual shoppers, little and centre market organizations, and enormous companies. It is the biggest bank holding organization in the United States and serves customers in more than 150 nations.

Bank of America’s strategic marketing efforts helped with its consistent growth. As the world goes online, marketing advances, and if you want to stay current, enrol in our Free MasterClass on Digital Marketing 101, presented by Karan Shah, the CEO and Founder of IIDE.

Let’s get a quick overview of Bank of America, its finance, products, services and competitors before jumping into the SWOT Analysis of Bank of America. 

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Sep 17, 2024

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

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Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.