Marketing‌ ‌Mix‌ ‌of‌ ‌Patanjali Ayurved ‌- With All 4Ps Explained

Patanjali is an ayurvedic-centred company that joined hands with FMCG and grew to a market leader instantly by the strategic Marketing‌ ‌Mix‌ ‌of‌ ‌Patanjali, its astonishing marketing strategy and positioning. Having adhered to the traditional dependence of the country on ayurvedic products and medicines, Patanjali marketed itself as pure and herbal thereby successfully capturing the Indian minds. The company founder was listed in Forbe’s billionaire list.

In this blog, we will be going in-depth about the Marketing Mix of Patanjali including its 4Ps. Now let us know more about the company:

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Sep 17, 2024

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

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Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.