Marketing‌ ‌Mix‌ ‌of‌ ‌Patanjali Ayurved ‌- With All 4Ps Explained

Patanjali is an ayurvedic-centred company that joined hands with FMCG and grew to a market leader instantly by the strategic Marketing‌ ‌Mix‌ ‌of‌ ‌Patanjali, its astonishing marketing strategy and positioning. Having adhered to the traditional dependence of the country on ayurvedic products and medicines, Patanjali marketed itself as pure and herbal thereby successfully capturing the Indian minds. The company founder was listed in Forbe’s billionaire list.

In this blog, we will be going in-depth about the Marketing Mix of Patanjali including its 4Ps. Now let us know more about the company:

Aditya Shastri - Trainer at IIDE

Aditya Shastri

Lead Trainer & Business Development Head at IIDE

Updated on: Sep 17, 2024

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Author's Note:

I’m Aditya Shastri, and this case study has been created with the support of my students from IIDE's digital marketing courses.

The practical assignments, case studies, and simulations completed by the students in these courses have been crucial in shaping the insights presented here.

If you found this case study helpful, feel free to leave a comment below.

Aditya Shastri - Trainer at IIDE

Aditya Shastri

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Lead Trainer & Business Development Head at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.

Aditya has spearheaded IIDE’s B2B growth, forging partnerships with over 40 higher education institutions across India to upskill students in digital marketing and business skills. As a visiting faculty member at top institutions like IIT Bhilai, Mithibai College, Amity University, and SRCC, he continues to influence the next generation of marketers.

Apart from his marketing expertise, Aditya is also a spiritual speaker, often traveling internationally to share insights on spirituality. His unique blend of digital marketing proficiency and spiritual wisdom makes him a highly respected figure in both fields.