Royal Stag’s Marketing Strategy: Advertising Campaigns

Seagram’s Royal Stag — A premium whisky brand that delivers a top-notch drinking experience with each and every sip. 

It is regarded as one of the world’s most popular premium Indian alcohol brands. However, these days there is an ever-increasing number of “drinks” brands to choose from and companies are having to be more inventive in order to stand out. 

Seagram’s Royal Stag is a perfect example of how this has been done successfully.

In this case study, we will deep dive into the marketing and advertising campaign strategy deployed by Royal Stag to promote itself by going through Royal Stag’s targeting strategy, its marketing strategy and related factors such as branding, promotions and its advertising campaigns in the coming sections.

So let us start by knowing about Seagram’s Royal Stag as a brand.

Aditya Shastri - Trainer at IIDE

Aditya Shastri

Lead Trainer & Business Development Head at IIDE

Updated on: Sep 17, 2024

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Author's Note:

I’m Aditya Shastri, and this case study has been created with the support of my students from IIDE's digital marketing courses.

The practical assignments, case studies, and simulations completed by the students in these courses have been crucial in shaping the insights presented here.

If you found this case study helpful, feel free to leave a comment below.

Aditya Shastri - Trainer at IIDE

Aditya Shastri

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Lead Trainer & Business Development Head at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.

Aditya has spearheaded IIDE’s B2B growth, forging partnerships with over 40 higher education institutions across India to upskill students in digital marketing and business skills. As a visiting faculty member at top institutions like IIT Bhilai, Mithibai College, Amity University, and SRCC, he continues to influence the next generation of marketers.

Apart from his marketing expertise, Aditya is also a spiritual speaker, often traveling internationally to share insights on spirituality. His unique blend of digital marketing proficiency and spiritual wisdom makes him a highly respected figure in both fields.