In-Depth Royal Enfield Marketing Strategy – Updated | IIDE

The Enfield Cycle Company Limited of Redditch, Worcestershire used the Royal Enfield brand to sell motorcycles, bicycles, lawnmowers, and stationary engines that they had built. The “Enfield” brand name was also used by Enfield Cycle Company without the “Royal” prefix.

We’ll learn about the Royal Enfield marketing strategy, its target market, the 4Ps of the marketing mix, and the marketing methods it employs to keep its presence felt in this case study.

Let’s begin by learning about the company in the next part.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Apr 14, 2023

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs......[Read full bio]