Case Study on Reliance Jio – Marketing & Business Strategy

Reliance Jio is one of India’s largest network providers whose marketing and business strategy took the world by storm. It has played a significant impact in revolutionizing India’s digital ecosystem. Starting operating in the year 2016 as a telecommunication provider, it gained more than 50 million subscribers in exactly 83 days of launch. Focused on providing India with the ability of the digital revolution – to attach everyone by providing the highest quality of connectivity at the most affordable price. Compared to its competitor, Airtel, Jio has created a strong brand value for itself.

The following case study revolves around Jio’s marketing strategy and how the company created a disruption in the market of telecom industry.

Now that you know about us, let’s continue this case study by understanding more about the marketing strategy of Reliance Jio.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Sep 9, 2024

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

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Lead Trainer & Head of Learning & Development at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.