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Reliance Jio is one of India’s largest network providers whose marketing and business strategy took the world by storm. It has played a significant impact in revolutionizing India’s digital ecosystem. Starting operating in the year 2016 as a telecommunication provider, it gained more than 50 million subscribers in exactly 83 days of launch. Focused on providing India with the ability of the digital revolution – to attach everyone by providing the highest quality of connectivity at the most affordable price. Compared to its competitor, Airtel, Jio has created a strong brand value for itself.
The following case study revolves around Jio’s marketing strategy and how the company created a disruption in the market of telecom industry.
Now that you know about us, let’s continue this case study by understanding more about the marketing strategy of Reliance Jio.

Aditya Shastri
Lead Trainer & Business Development Head at IIDE
Updated on: Sep 9, 2024
Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.
Aditya has spearheaded IIDE’s B2B growth, forging partnerships with over 40 higher education institutions across India to upskill students in digital marketing and business skills. As a visiting faculty member at top institutions like IIT Bhilai, Mithibai College, Amity University, and SRCC, he continues to influence the next generation of marketers.
Apart from his marketing expertise, Aditya is also a spiritual speaker, often traveling internationally to share insights on spirituality. His unique blend of digital marketing proficiency and spiritual wisdom makes him a highly respected figure in both fields.