Marketing Strategy of Wow Momo: Overview & STP Analysis

In our previous article, we learned in detail about the marketing strategy of a really fascinating brand, Mcdonald’s. In this article, we are going to elaborate on the marketing strategy of Wow Momos- a Famous Indian Fast Food Restaurant Chain.

Wow! Momo, India’s fastest-growing momo chain, was founded in 2008 by classmates Sagar Daryani and Binod Kumar Homagai, who sold steamed momos from a 6 by 6 kiosk in Springdale Spencer. In Kolkata, West Bengal, India, The Food Company began in a garage.

The objective is to help you gain insights into Wow Momo’s inspiring story. Wow, Momos, the popular food chain, was founded in a garage and has over 200 locations. Read the inspirational story of two young founders.

Marketing is an essential component of a business that may make or break it. As users migrate to the digital realm, marketing has followed them.

If you’re interested in cutting-edge digital marketing, you should definitely check out Karan Shah, our CEO, and Founder of IIDE’s MasterClass on Digital Marketing 101.

We will fully cover our marketing strategy for Wow Momo in this blog.

Let us begin our deep dive by learning about the company’s history, target audience, and digital presence. Inquiry – Business Overview Wow Momo was started by Binod Kumar Homagai and Sagar Jagdish Daryani in Kolkata.

Aditya Shastri - Trainer at IIDE

Aditya Shastri

Lead Trainer & Business Development Head at IIDE

Updated on: Sep 17, 2024

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Author's Note:

I’m Aditya Shastri, and this case study has been created with the support of my students from IIDE's digital marketing courses.

The practical assignments, case studies, and simulations completed by the students in these courses have been crucial in shaping the insights presented here.

If you found this case study helpful, feel free to leave a comment below.

Aditya Shastri - Trainer at IIDE

Aditya Shastri

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Lead Trainer & Business Development Head at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.

Aditya has spearheaded IIDE’s B2B growth, forging partnerships with over 40 higher education institutions across India to upskill students in digital marketing and business skills. As a visiting faculty member at top institutions like IIT Bhilai, Mithibai College, Amity University, and SRCC, he continues to influence the next generation of marketers.

Apart from his marketing expertise, Aditya is also a spiritual speaker, often traveling internationally to share insights on spirituality. His unique blend of digital marketing proficiency and spiritual wisdom makes him a highly respected figure in both fields.