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This Wipro case study delves into the marketing strategy of Wipro, showcasing how the tech giant leverages innovative techniques to stay competitive. Discover the strategies of Wipro company, from digital marketing to advertising campaigns, that highlight its global reach and impact.
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Aditya Shastri
Lead Trainer & Business Development Head at IIDE
Updated on: Sep 26, 2024
Wipro's marketing strategy primarily focuses on promoting digital transformation and sustainability.
Wipro's tagline is ‘Applying Thought’.
Wipro targets businesses seeking IT solutions, innovation, and sustainable growth.
Wipro's flagship products include its digital transformation services, cybersecurity solutions, and cloud offerings.
Wipro uses social media to share industry insights, and case studies, and engage with a professional audience.
Recently, Wipro launched an advanced cybersecurity platform and expanded its cloud services.
Wipro has expanded into digital transformation, cloud services, and sustainability solutions.
Wipro uses SEO, social media marketing, e-commerce strategies, mobile apps, and influencer collaborations in its digital marketing efforts.
TCS, Infosys, HCL Technologies, Cognizant, and Tech Mahindra are Wipro's top competitors.
The controversy involved overpromising AI capabilities, leading to client dissatisfaction and media backlash.
Aditya Shastri
Lead Trainer & Business Development Head at IIDE
Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.
Aditya has spearheaded IIDE’s B2B growth, forging partnerships with over 40 higher education institutions across India to upskill students in digital marketing and business skills. As a visiting faculty member at top institutions like IIT Bhilai, Mithibai College, Amity University, and SRCC, he continues to influence the next generation of marketers.
Apart from his marketing expertise, Aditya is also a spiritual speaker, often traveling internationally to share insights on spirituality. His unique blend of digital marketing proficiency and spiritual wisdom makes him a highly respected figure in both fields.