In our previous article, we learnt in detail about the marketing strategy of Welspun India. In this article, we are going to elaborate on the marketing strategy of Trident.
The intention is to provide you with insight into the corporate history of Trident, its STP analysis, and the various marketing techniques it uses to expand its business.
The marketing plan of a firm is a crucial element that can work in the company’s favour or against it. The marketing industry has transitioned to the digital era along with users from all over the world. Check out Karan Shah, the CEO of IIDE Free MasterClass in Digital Marketing 101 if you’re interested in modern digital marketing.
We’ll go over every element of the marketing strategy of Trident in this case study. Before we dive in-depth, let’s first learn about the company’s history. Then we’ll learn about its target market and internet presence.