Name: In-Depth Marketing Strategy Of Supreme Industries In 2025
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<div class="raw-html-embed"><div data-bglz="1" class="et_pb_text_inner"><div data-bglz="1" class="dcf-overflow-x-auto" tabindex="0"><div data-bglz="1" class="dcf-overflow-x-auto" tabindex="0"><h2><b>About Supreme Industries</b></h2><p><span style="font-weight: 400;">Founded in 1942, Supreme is India’s acknowledged brand in the plastic industry. Producing and managing volumes of over 3,50,000 tonnes of polymers annually effectively makes Supreme the country’s largest plastics processor.</span></p><p><span style="font-weight: 400;">The company offers a comprehensive range of plastic products and they have 25 advanced plants with R&amp;D facilities to achieve the same. The plastic products range includes ross- Laminated Films, HMHD Films, Multilayer Films, SWR Piping Systems and more.&nbsp;</span></p><p><span style="font-weight: 400;">Supreme Industries has seven business divisions including Injection Moulding, Rotational Moulding (ROTO), Extrusion, Compression Moulding, Blow Moulding etc. are some of the businesses.</span></p></div><div data-bglz="1" class="dcf-overflow-x-auto" tabindex="0"><table class="dcf-table dcf-table-bordered dcf-table-striped" style="height: 208px;"><caption><strong>Quick Stats on Supreme Industries</strong></caption><tbody><tr style="height: 23px;"><th style="height: 23px; width: 134px;" scope="row">CEO</th><td style="height: 23px; width: 747px;" data-label="CEO"><span style="font-weight: 400;">N/A</span></td></tr><tr style="height: 23px;"><th style="height: 23px; width: 134px;" scope="row">CMO</th><td style="height: 23px; width: 747px;" data-label="CMO"><span style="font-weight: 400;">Susanta Patnaik</span></td></tr><tr style="height: 23px;"><th style="height: 22px; width: 134px;" scope="row">Area Served</th><td style="height: 22px; width: 747px;" data-label="Area Served"><span style="font-weight: 400;">Global</span></td></tr><tr style="height: 23px;"><th style="height: 23px; width: 134px;" scope="row">Industry</th><td style="height: 23px; width: 747px;" data-label="Industry"><span style="font-weight: 400;">Plastic</span></td></tr><tr style="height: 47px;"><th style="height: 47px; width: 134px;" scope="row">Market Share/ Revenue</th><td style="height: 47px; width: 747px;" data-label="Market Share/ Revenue"><span style="font-weight: 400;">5,530 crores INR</span></td></tr><tr style="height: 47px;"><th style="height: 47px; width: 134px;" scope="row">Vision</th><td style="height: 47px; width: 747px;" data-label="Vision"><span style="font-weight: 400;">TO GROW BUSINESS WITH DIGNITY &amp; RESPECT</span></td></tr><tr style="height: 23px;"><th style="height: 23px; width: 134px;" scope="row">Tagline</th><td style="height: 23px; width: 747px;" data-label="Tagline"><span style="font-weight: 400;">People who know plastics best.</span></td></tr></tbody></table></div></div><h2><b><br>Marketing Strategy Of Supreme Industries</b></h2><p><span style="font-weight: 400;">Let’s learn about the marketing strategy of Finolex! And how Finolex carries the marketing campaign etc.</span></p><h3><b>Segmentation, Targeting, and Positioning</b></h3><p><span style="font-weight: 400;">Segmentation – Market segmentation is the process through which Supreme Industries decides to segment the overall market into smaller segments and groups that have similar attributes, buying behaviour, socio-economic background, etc. This is done to reach out to the group of consumers more efficiently and effectively.&nbsp;</span></p><p><span style="font-weight: 400;">Targeting&nbsp; – After the identification of various consumer segments within the marketplace, Supreme Industries needs to target a specific market. The choice of the target market is dependent on ten critical factors.</span></p><p><span style="font-weight: 400;">Position – Supreme Industries needs to position its product in such a way that it creates a – distinct image and provides a specific identity/reference point of the product and services in the customer’s mind. Brand positioning and product differentiation have become increasingly critical because of the driving down of production costs in the plastic industry and the direct access to consumers using e-commerce and other online retailing strategies.</span></p><h3><b><br>Marketing Campaigns</b></h3><p><span style="font-weight: 400;">Supreme Industries has conducted a lot of commercials to promote its plastic products. The commercials are uploaded on Youtube. Here we are going to talk about Supreme Industries’ 3 best marketing campaigns and commercials.</span><span style="font-weight: 400;"><br></span></p><p><img decoding="async" class="wp-image-327433 alignnone size-full" src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736877250907-75b2f91ac29e1786ec4eade922ce0cdc.webp" alt="Marketing Strategy Of Supreme Industries - Campign 1" width="657" height="179" data-srcset="https://iide.co/wp-content/w3-webp/uploads/2022/09/5-4.jpgw3.webp 657w, https://iide.co/wp-content/uploads/2022/09/5-4-480x131.jpg 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 657px, 100vw"><br><a href="https://www.youtube.com/watch?v=mnZ9FykcN7A" rel="nofollow noopener noreferrer" target="_blank"><span style="font-weight: 400;">Supreme Furniture TVC – Hindi (30sec)</span></a></p><p><span style="font-weight: 400;">Supreme Furniture; one of the leading brands in the Indian plastic furniture industry offers an attractive range of premium and multi-utility furniture. The commercials convey the message that Supreme Industries’ plastics and furniture are durable and sturdy yet stylish and easy to maintain. The long-lasting products are available in a variety of designs and colours. The commercial got more than 2.5M views on Youtube.</span></p><p><img decoding="async" class="wp-image-327434 alignnone size-full" src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736877251716-b8bf4f8e9d31bf2a3b162bbc712c7fa4.webp" alt="Marketing Strategy Of Supreme Industries - Campaign 2" width="637" height="183" data-srcset="https://iide.co/wp-content/w3-webp/uploads/2022/09/6-5.jpgw3.webp 637w, https://iide.co/wp-content/uploads/2022/09/6-5-480x138.jpg 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 637px, 100vw"><br><a href="https://www.youtube.com/watch?v=921dlgIpD6k" rel="nofollow noopener noreferrer" target="_blank"><span style="font-weight: 400;">SUPREME FURNITURE TVC 30 SEC</span></a></p><p><span style="font-weight: 400;">30 Sec TVC AD Commercial for Supreme Furniture in IBC24 Regional Channel in MPCG. Got a huge success through this commercial as it was broadcast during the elections and TRP was very high, and normally the surrounding and city news people prefer regional channels.</span><span style="font-weight: 400;"><br></span></p><p><img decoding="async" class="wp-image-327435 alignnone size-full" src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736877252365-85386b694e19ce65ecb98f596b27a69b.webp" alt="Marketing Strategy Of Supreme Industries - Campaign 3" width="637" height="189" data-srcset="https://iide.co/wp-content/w3-webp/uploads/2022/09/7-3.jpgw3.webp 637w, https://iide.co/wp-content/uploads/2022/09/7-3-480x142.jpg 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 637px, 100vw"><br><a href="https://www.youtube.com/watch?v=nkil6pP73QU" rel="nofollow noopener noreferrer" target="_blank"><span style="font-weight: 400;">Supreme Furniture TV Ad 1</span></a></p><p><span style="font-weight: 400;">40 Sec TVC Ad commercial of Supreme Industries’ products including plastic furniture and C-PVC pipes and fittings. The advertisement mainly focuses on promoting total plastic piping solutions by Supreme. You will see the well-known and respected Bollywood personality Mr Sanjay Mishra endorsing the brand in the commercial.</span></p><h3><b><br>Social Media Marketing</b></h3><p><span style="font-weight: 400;">The company is established on various social media platforms mentioned below with their followers:</span></p><ul><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Facebook</span><ul><li style="font-weight: 400;" aria-level="2"><span style="font-weight: 400;">Likes: 38,250</span></li></ul></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">LinkedIn:&nbsp;</span><ul><li style="font-weight: 400;" aria-level="2"><span style="font-weight: 400;">Followers: 41k+</span></li><li style="font-weight: 400;" aria-level="2"><span style="font-weight: 400;">Employees: 2,690</span></li></ul></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Instagram: Followers: 464</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Twitter: Followers: 380</span></li></ul><p><span style="font-weight: 400;">(The given data is of Sep 2022 )</span></p><p><span style="font-weight: 400;">Supreme Industries is most active with its updates and posts on Facebook and Instagram. On these platforms, they mostly post their products and update releases and wishes during festive times. They also upload posts related to their campaigns.</span></p><p><span style="font-weight: 400;">Social media, in today’s age, is used by everyone. So, the marketing related to it attracts a huge bulk of the audience. To learn about it more check out IIDE’s </span><a href="https://iide.co/social-media-marketing-course-online/?swcfpc=1"><span style="font-weight: 400;">course on social media marketing</span></a><span style="font-weight: 400;">.</span></p><h3><b><br>SEO Strategies&nbsp;</b></h3><p><img decoding="async" class="wp-image-327436 alignnone " src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736877252930-7695bfd449e56d9bcae3af17d5b295f0.webp" alt="Marketing Strategy Of Supreme Industries - SEO" width="295" height="424" data-srcset="https://iide.co/wp-content/w3-webp/uploads/2022/09/8-2.jpgw3.webp 452w, https://iide.co/wp-content/uploads/2022/09/8-2-209x300.jpg 209w, https://iide.co/wp-content/uploads/2022/09/8-2-150x216.jpg 150w" sizes="(max-width: 295px) 100vw, 295px"></p><p><span style="font-weight: 400;">The number of keywords when below 500 is considered bad, above 1000 is considered good, and 10,000+ is stated as amazing, according to the SEO ranking. As we can see that </span><a href="https://www.supreme.co.in/index.php" rel="nofollow noopener noreferrer" target="_blank"><span style="font-weight: 400;">https://www.supreme.co.in</span></a><span style="font-weight: 400;"> has 24,292 organic keywords and it’s considered decently good.&nbsp;</span></p><p><span style="font-weight: 400;">That means the digital marketing of Supreme Industries is gaining a good number of organic traffic and insights.</span></p><p><span style="font-weight: 400;">SEO’s importance is increasing day- by day as more websites are created every day. To learn more about SEO you can check out IIDE’s blog on</span><a href="https://iide.co/blog/seo-tips-and-tricks/?swcfpc=1"><span style="font-weight: 400;"> Tips &amp; Tricks of SEO</span></a><span style="font-weight: 400;">.&nbsp;</span></p><h3><b><br>Influencer Marketing</b></h3><p><span style="font-weight: 400;">Supreme Industries is in such a space and segment of the industry that it does not require a special influencer marketing vertical for its marketing ventures. The industry has featured Bollywood facilities in its commercial advertisements such as Mr Sanjay Mishra that we have already highlighted in the marketing campaigns.&nbsp;</span></p><h3><b><br>E-Commerce Strategies</b></h3><p><span style="font-weight: 400;">The E-Commerce strategies of Supreme Industries include posting products such as piping, chairs, and plastic furniture on giant websites like Flipkart and Amazon. Other than retail outlets and many brick-and-mortar shops, Supreme Industries earns a majority of sales from third-party e-com websites and more from physical outlets.</span></p><p><img decoding="async" class="wp-image-327437 alignnone " src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736877253698-b5cdbea71ce63331cb7c9249654fbfd5.webp" alt="Marketing Strategy Of Supreme Industries - ecom" width="587" height="309"></p><p><span style="font-weight: 400;">The brand does not sell its products from its own eCommerce platform. They do have a website from where you can gather information about various products that Supreme Industries manufactures.</span></p><h3><b><br>Content Marketing Strategies</b></h3><p><span style="font-weight: 400;">Content marketing strategies used by Supreme Industries are pretty easy to understand and the audience can get the hook of it very quickly. It’s crisp, to the point and conveys the message the firm wants to support efficiently.&nbsp;</span></p><p><span style="font-weight: 400;">Supreme Industries’ social media marketing team has been often observed publishing witty topical content on various platforms. They frequently post engaging posts on social media platforms.</span></p><p>This ends with an elaborative marketing strategy of Supreme Industries. Let us conclude our learning below from the marketing strategy of Supreme Industries.</p></div></div>

<div class="raw-html-embed"><div data-bglz="1" class="et_pb_text_inner"><h2><b>What’s Unique in Supreme Industries’ Marketing?</b></h2><p><span style="font-weight: 400;">Supreme Industires is India’s best plastic furniture and C-PVC pipes and fitting manufacturer and it has also gained recognition internationally through its journey. The company is slowly growing itself in the space of the digital world and in today’s era, it’s important too.</span></p><p><span style="font-weight: 400;">Digital marketing is crucial since it links a company with its clients when they are online and is effective across all sectors. It links businesses with ideal consumers through SEO and PPC on Google, social media marketing, and email marketing. </span><span style="font-weight: 400;">If you would like to learn more and develop skills, check out </span><strong><a href="https://iide.co/online-digital-marketing-course/?swcfpc=1">IIDE’s 4-Month Digital Marketing Course</a></strong><span style="font-weight: 400;"> to learn more.</span></p><p><span style="font-weight: 400;">Alternatively, you can enrol in one of our </span><strong><a href="https://iide.co/meetups/">free online masterclasses</a></strong><span style="font-weight: 400;"> led by IIDE’s CEO, Karan Shah, to gain insight into the field of digital marketing.&nbsp;</span></p><p><span style="font-weight: 400;">We hope this blog on the marketing strategy of Supreme Industries has given you a good insight into the company’s marketing strategies.</span></p><p><span style="font-weight: 400;">If you like such in-depth analysis of companies just like the marketing strategy of Supreme Industries check out our</span><strong><a href="https://iide.co/case-studies/swot-analysis-of-suzuki/?swcfpc=1#:~:text=IIDE%20Knowledge%20portal."> IIDE Knowledge portal</a></strong><span style="font-weight: 400;"> for more fascinating case studies.</span></p><p><span style="font-weight: 400;">Thank you for taking the time to read the marketing strategy of Supreme Industries, and do share your thoughts on this case study marketing strategy of Supreme Industries in the comments section below.</span></p></div></div>

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Looking for complete details about the marketing strategy of Supreme Industries? Bring your search to halt & have a look at our blog to get all your answers.

In-Depth Marketing Strategy Of Supreme Industries In 2025

<div class="raw-html-embed"><div class="et_pb_text_inner"><p><span style="font-weight: 400;">In the previous blog, we collectively examined the </span><a href="https://iide.co/case-studies/marketing-strategy-of-grasim-industries/"><span style="font-weight: 400;">Marketing strategy of Grasim Industries</span></a><span style="font-weight: 400;">. In this blog, let’s take a deep dive into the marketing strategy of Supreme Industries – one of the biggest producers of plastic chairs in India.</span></p><p><span style="font-weight: 400;">Supreme Industries Limited is an Indian plastics company, based in Mumbai. It handles volumes of over 320,000 tonnes of polymers annually.</span></p><p><span style="font-weight: 400;">Supreme Industries is a very senior company that has effortlessly induced various verticals of marketing in its arsenal and it has been observed that it adapts smoothly to this ever-evolving space of new-age marketing campaigns. Take a look at this </span><a href="https://masterclass.iide.co/video/digital-marketing-fundamentals"><span style="font-weight: 400;">free masterclass on Digital Marketing tips 101</span></a><span style="font-weight: 400;"> by our founder, Karan shah to keep up with the ever-evolving marketing trends.</span></p><p><span style="font-weight: 400;">In this blog, we will have a glance at the exclusive marketing strategy of Supreme Industries and understand the terms such as STP, content marketing, SEO strategies and their respective applications.</span></p></div></div>

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In-Depth Marketing Strategy of Supreme Industries – A 360° Analysis

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