Complete Marketing Strategy of Subros – With Detailed Explanation

In one of our previous articles, we gained knowledge about the SWOT analysis of Subros. In this post, we will be looking at the marketing strategy of Subros – India’s leading manufacturer of thermal products for automotive applications.

The aim of this post is to discuss and understand the tactics Subros has followed which have helped it become India’s top manufacturer company for auto air conditioning systems and Subros wishes to expand to become the world’s top manufacturer of thermal products in partnership with Denso, Japan.

The world is gradually leaning towards digitalisation, for which marketing is a key aspect. Since everything is online now, it is vital to learn about online marketing in various industries. If you are keen on learning about this, then feel free to check out IIDE’s Free Masterclass on Digital Marketing by the CEO and founder of IIDE, Karan Shah.

We will learn the entire marketing strategy of Subros by the end of this blog. Before diving deep into the marketing strategy of Subros, let’s begin with the company’s story, target audience and digital presence.

Aditya Shastri - Trainer at IIDE

Aditya Shastri

Lead Trainer & Business Development Head at IIDE

Updated on: Oct 21, 2022

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Author's Note:

I’m Aditya Shastri, and this case study has been created with the support of my students from IIDE's digital marketing courses.

The practical assignments, case studies, and simulations completed by the students in these courses have been crucial in shaping the insights presented here.

If you found this case study helpful, feel free to leave a comment below.

Aditya Shastri - Trainer at IIDE

Aditya Shastri

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Lead Trainer & Business Development Head at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.

Aditya has spearheaded IIDE’s B2B growth, forging partnerships with over 40 higher education institutions across India to upskill students in digital marketing and business skills. As a visiting faculty member at top institutions like IIT Bhilai, Mithibai College, Amity University, and SRCC, he continues to influence the next generation of marketers.

Apart from his marketing expertise, Aditya is also a spiritual speaker, often traveling internationally to share insights on spirituality. His unique blend of digital marketing proficiency and spiritual wisdom makes him a highly respected figure in both fields.