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The marketing strategy of Subaru leverages a blend of emotional storytelling, customer loyalty programmes, and digital innovation. By targeting niche audiences and emphasising safety and reliability, Subaru has carved a unique space in the automotive market. This case study delves into their comprehensive marketing approach, highlighting key tactics and successes.
Aditya Shastri
Lead Trainer & Business Development Head at IIDE
Updated on: Aug 22, 2024
Subaru is known for its all-wheel drive technology and boxer engines, providing reliability and safety.
Subaru vehicles are available at authorised dealerships and online through their official website.
Subaru was formed by Kenji Kita in the year 1953.
The aim of Subaru’s marketing strategies and its products is to provide enjoyment and peace of mind to its customers through reliable, safe, and innovative vehicles.
Subaru’s marketing campaign highlights the theme of love, safety, and reliability through real customer stories.
Actor Chris Pratt has been featured in recent Subaru’s marketing campaigns.
Subaru aims to expand its electric vehicle lineup through a partnership with Toyota.
Yes, many digital marketing institutes in Chandigarh, such as IIDE - The Digital School, ThinkNEXT, and CIIM, offer placement assistance. Some institutes also provide internship opportunities to help students gain real-world experience and secure a job after course completion.
Aditya Shastri
Lead Trainer & Business Development Head at IIDE
Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.
Aditya has spearheaded IIDE’s B2B growth, forging partnerships with over 40 higher education institutions across India to upskill students in digital marketing and business skills. As a visiting faculty member at top institutions like IIT Bhilai, Mithibai College, Amity University, and SRCC, he continues to influence the next generation of marketers.
Apart from his marketing expertise, Aditya is also a spiritual speaker, often traveling internationally to share insights on spirituality. His unique blend of digital marketing proficiency and spiritual wisdom makes him a highly respected figure in both fields.