Detailed Marketing Strategy of Stashfin – With Company Overview & STP Analysis

Marketing Strategy of Stashfin

Segmentation, Targeting, and Positioning

• Segmentation:- As today’s generation is more in startup and education so for quality education and a good startup a good amount of money is required. Since Stashfin is a digital lending venture they segment their customers based on Demographic segmentation. In which they do segmentation based on education and occupation to the learning students, startups, renovations, etc.
• Targeting:- Stashfin mostly targets the audience who want to take a loan and don’t get them. They are approaching customers who want quick personal loans. In today’s time, Stashfin’s most customers are millennials who are taking loans for startups or educational purposes. They also target the credit card user because they make their credit cards which are recognized by the banks as known as line credit cards.
• Positioning:- Stashfin is well-positioned in the market to gratify the needs of the customers as it offers unique services to its customers. It has been walking the long road keeping up with its competitors. 

Marketing Campaigns of Stashfin

campaign #LiveBoundless

Stansfin has started a new campaign #liveboundless to provide financial freedom to women, catches insight that card the women shouldn’t hear about their financial independence. The campaign consists of three ad films that women have to hear regularly, but there in the ad film, we can see that women should not get bound with those words. 

That ad film was not so popular that there were only 134 views on the Stashfin youtube channel. The reason behind the low view was poor content quality.

The recent successful advertising campaign is an All-in-one card that was positioned to meet all requirements of a customer in one card itself. Now recent campaigns are based on holi and IPL themes. In the holi campaign, they show as many colours come together, similarly, in their line credit card many works become easy. This is a picture of the campaign of an all-in-one card advertising video.

Sometimes #sharingisnotcaring

This campaign started recently on May 12, 2022, with the lesson of sharing is not caring sometimes. Where fraudsters can act as loan managers or Stashfin Sentinel agents asking customers to share their private information. Stashfin is requesting its customers to make sure they are under the authentic radar of the channel. Stay vigilant, stay safe! This campaign was made with a good advertisement, content strategy and many more to be in the search bar of the views. 

Social Media Marketing 

You can find Stashfin on Twitter, Linkedin, Facebook, Instagram, and Youtube. 

Facebook: 53,291 followers
Instagram: 10.3k followers
Youtube: 7.13 subscribers
LinkedIn: 7,493 followers
Twitter: 1,207 followers

You can find Stashfin with maximum followers on Facebook. They are active on all social media platforms by uploading promotional content to promote their all-in-one line credit card.

SEO Strategies

As per SEO ranking, it is said that the Number of keywords – below 500 is bad, above 1000 is good, and 10,000+ is amazing. Stashfin has amazing SEO strategies as they rank for 11,607 organic keywords with organic monthly traffic of 39,805. They have increased in traffic day by day. The top 5 keywords for which Stashfin is ranking are Stashfin customer care number, Stashfin customer care, credit line cards, Stashfin login, and private loans.

Influencer Marketing

They do most of the influence marketing on Instagram with companies and small influencer marketers. Through influencer marketing, Stashfin’s social media gets more followers and customers. 

Mobile App

Stashfin has a mobile app named Stashfin which they have developed for an easy private loan application. With the transparency in lending the loan to users with less effort and the facility for customers to track their loan activity through the mobile app, everything is technically robust. The application has 50 lakhs+ downloads. Here below is an image of the user interface of their application.

Content Marketing Strategies

As the company has most of the promotional posts on social media but on the website the blogs are about the benefits of private loans and their all-in-one line credit card and also how to apply for the loan in Stashfin easily. The information from blogs helps many of their customers to take the loan easily without any problems.

This ends our elaborative marketing strategy of Stashfin. Let us conclude our learning below from the marketing strategy of Stashfin.