Decoding the Secret Behind the Amazing Marketing Strategy of Sharechat

India has more than 350 million users online and growing, making it the second-largest internet user country in the world.

The most popular messaging app in India, ShareChat, allows users to exchange videos, jokes, songs, and other language-based social content with unidentified users through features including private messaging, tagging, and personal messaging.

The platform’s creators, Ankush Sachdeva, Bhanu Pratap Singh, and Farid Ahsan, incorporated it in 2015. Digital marketing methods and the marketing Strategy of Sharechat are factors that made it the most accessible and practical app. 

As more and more people move their businesses online, marketing is evolving. If you’re interested in learning about the newest trends, enroll in our Free MasterClass on Digital Marketing 101 taught by Karan Shah, CEO and Founder of IIDE.

Before we look into the marketing strategy of Sharechat, let us gain more insights about Sharechat.

Aditya Shastri - Trainer at IIDE

Aditya Shastri

Lead Trainer & Business Development Head at IIDE

Updated on: Apr 19, 2024

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Author's Note:

I’m Aditya Shastri, and this case study has been created with the support of my students from IIDE's digital marketing courses.

The practical assignments, case studies, and simulations completed by the students in these courses have been crucial in shaping the insights presented here.

If you found this case study helpful, feel free to leave a comment below.

Aditya Shastri - Trainer at IIDE

Aditya Shastri

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Lead Trainer & Business Development Head at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.

Aditya has spearheaded IIDE’s B2B growth, forging partnerships with over 40 higher education institutions across India to upskill students in digital marketing and business skills. As a visiting faculty member at top institutions like IIT Bhilai, Mithibai College, Amity University, and SRCC, he continues to influence the next generation of marketers.

Apart from his marketing expertise, Aditya is also a spiritual speaker, often traveling internationally to share insights on spirituality. His unique blend of digital marketing proficiency and spiritual wisdom makes him a highly respected figure in both fields.