Name: Decoding The Amazing Marketing Strategy Of Sharechat |IIDE
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<div class="raw-html-embed"><div data-bglz="1" class="et_pb_text_inner"><h2><b>About Sharechat App</b></h2><p><img decoding="async" class="alignnone wp-image-419297 " src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736876919457-bd58e629c9e34d6d9aa3fb021037d298.webp" alt="marketing strategy of Sharechat" width="329" height="103" data-srcset="https://iide.co/wp-content/w3-webp/uploads/2023/08/sharechat-logo-e1691429279565.pngw3.webp 236w, https://iide.co/wp-content/uploads/2023/08/sharechat-logo-e1691429279565-150x47.png 150w" sizes="(max-width: 329px) 100vw, 329px"></p><p><span style="font-weight: 400;">Mohalla Tech Pvt Ltd, the holding company for ShareChat, has its headquarters in Bengaluru, Karnataka, and currently has more than 2000 employees.</span></p><p><span style="font-weight: 400;">It all began as a platform for sharing material where people with limited scope couldn’t create their own stuff. However, the business introduced user-generated material in 2016, so users can now produce their own posters and original content. Currently, users generate approximately 75+ million pieces of content per day on the network. Globally, ShareChat is expanding its staff in the USA, Europe, and India.</span></p><p><span style="font-weight: 400;">The audience for ShareChat is made up of users of Facebook and WhatsApp who are avid consumers of content in Indian languages including Hindi, Telugu, Malayalam, and Marathi. In June 2020, ShareChat also released the Moj app, which competes with TikTok and is rapidly expanding.</span></p><h4><b>Services of Sharechat</b></h4><p><span style="font-weight: 400;">Social media</span></p><p><span style="font-weight: 400;">Social networking service</span></p><p><span style="font-weight: 400;">Video sharing</span></p><p><span style="font-weight: 400;">Image sharing</span></p><p><span style="font-weight: 400;">Chatroom</span></p><p><span style="font-weight: 400;">Instant messaging</span></p><h4><b>Products of ShareChat</b></h4><p><span style="font-weight: 400;">Moj</span></p><p><span style="font-weight: 400;">Moj Lite + (TakaTak)</span></p><p><img decoding="async" class="wp-image-419298 alignnone" src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736876920103-d5bab9ce4056589ea41aeb161bfadee4.webp" alt="marketing strategy of Sharechat" width="567" height="327" data-srcset="https://iide.co/wp-content/w3-webp/uploads/2023/08/shre-chat-services.pngw3.webp 567w, https://iide.co/wp-content/uploads/2023/08/shre-chat-services-480x277.png 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 567px, 100vw"></p><h2><b>Competitors of ShareChat</b></h2><p><span style="font-weight: 400;">ShareChat competes on a global level with many other top social media apps. Some of the competitors of ShareChat are </span><span style="font-weight: 400;">VerSe Innovation, </span><span style="font-weight: 400;">Illumy, </span><span style="font-weight: 400;">Zebra Labs, </span><span style="font-weight: 400;">Meta.</span></p><p><span style="font-weight: 400;">As the business grows there is also an increase in the competition. Sharechat has to continually stay updated with the latest trends to beat the growing competition. It is crucial for Sharechat to have a strong marketing strategy. Further in the blog, we will now have an in-depth study on the marketing strategy of Sharechat.</span></p><h2><b>Marketing Strategy of Sharechat</b></h2><p>The following mentioned are some of the key marketing strategy of Sharechat for business growth.</p><h3 id="targeting-the-language-based-audience"><strong>Targeting the Language-based Audience</strong></h3><p>ShareChat covers about 15 Indian languages and has 60 million monthly active users. Given that the typical user spends roughly 30 minutes per day using the ShareChat app, it is clear that this is an appeal for advertisers. In addition to providing advertising options, ShareChat also combines special features to support brands in achieving their goals of maximum reach.</p><p>ShareChat addresses a larger challenge that global firms confront when attempting to engage people in remote locations, helping local enterprises connect with a more linguistically specialized audience.</p><h2><b><img decoding="async" class="wp-image-419374 aligncenter" src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736876921108-013193595955ebf02b0a568fe72b03b6.webp" alt="Marketing Strategy of Sharechat " width="404" height="498"></b></h2><p>Any company that uses ShareChat does so with the goal of taking advantage of the app’s popularity among language-based internet users and strengthening localised customer relationships. ShareChat enables well-known brands to scrap existing concepts and construct new ones that reflect local tastes and values.</p><p>It has taken steps to reach out to a larger audience and has gotten support from other social media apps throughout the world.</p><h3 id="Covid-19_Marketing_Strategy_of_ShareChat"><strong>Covid-19 Marketing Strategy of ShareChat</strong></h3><p>India’s average mobile phone usage is approaching over four hours per day, which is a 12.5% rise from the pre-COVID period, according to a survey on digital consumption conducted by BARC India and Nielsen.</p><p>This has been an excellent opportunity for ShareChat, which has taken steps to ensure that verified information is displayed at the top of its feed, giving priority to COVID fact-check-related content in more than 13 local languages and increasing the promotion of law and government accounts across its platform. Additionally, ShareChat wants to collaborate with numerous organizations.</p><p>This market-leading platform is increasing its income and advertising streams while simultaneously attempting to strike a balance between the user experience and the bottom line.</p><h3 id="Unique_Features_of_ShareChat_Marketing_Strategy"><strong>Adding Up Unique Features</strong></h3><p>Additionally, As a marketing strategy of Sharechat it is experimenting with splash entry, a vertical advertisement that can last up to 4 seconds and cannot be skipped. With this amazing submission, 100% and twice as many impressions are ensured since the advertisement appears as the first post and fits in with the user feed. Additionally, it recently debuted Divas, a 360-degree solution.</p><p>ShareChat is also launching ShareChat TV, which will be the perfect platform for long-form content and advertisements, providing marketers with fresh opportunities to connect with their target consumers. Additionally, the company intends to make available the ADs platform, which is now in beta testing and will let brands and ad agencies build-up, track, and target campaigns on their own.</p><h3><strong>Campaigns related to Festivities</strong></h3><p>As a part of the marketing strategy of Sharechat, it also brings up campaigns or advertisements related to festivals. During any festival time or special occasion like friendship day, Valentine’s, etc. Sharechat shares amazing content on their social media platforms.</p><h2><b><img decoding="async" class="alignleft wp-image-419371 " src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736876921922-ab9f61eb4fbfcafc6def5ba2e2d95e26.webp" alt="Marketing Strategy of Sharechat " width="215" height="213" data-srcset="https://iide.co/wp-content/w3-webp/uploads/2023/08/sharechat-friendship-day-.pngw3.webp 462w, https://iide.co/wp-content/uploads/2023/08/sharechat-friendship-day--300x297.png 300w, https://iide.co/wp-content/uploads/2023/08/sharechat-friendship-day--150x148.png 150w, https://iide.co/wp-content/uploads/2023/08/sharechat-friendship-day--96x96.png 96w" sizes="(max-width: 215px) 100vw, 215px"></b></h2><h2><b><img decoding="async" class="alignnone wp-image-419378 " src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736876922646-96e113bde955f329181aa04278870b0f.webp" alt="Marketing Strategy of Sharechat " width="358" height="200"></b></h2><p>The social media presence of Sharechat is an added advantage to it as it can attract more and more users from this platform to use its app. Let us have a look at the digital presence of Sharechat other than its own application.</p><h2><strong>Digital Presence of Sharechat</strong></h2><h3><strong>Instagaram</strong></h3><h2><b><img decoding="async" class="alignnone wp-image-419372 " src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736876923520-fa13257e19e92076f381ea1f392df3ab.webp" alt="Marketing Strategy of Sharechat " width="564" height="331"></b></h2><p>Sharechat owns various Instagram accounts like Sharechatapp, sharechat business, and also various language based. In general, the Sharechatapp account has 202k followers.</p><h3><strong>Facebook</strong></h3><h2><b><img decoding="async" class="alignnone wp-image-419369 " src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736876924591-a4243dea2e730e2431201b1c662aea54.webp" alt="Marketing Strategy of Sharechat" width="582" height="228"></b></h2><p>Sharechat also has a Facebook account with a huge number of viewers. It has around 2.2 M followers. It posts ads and various trending content on the Facebook account.</p><h3><strong>Twitter</strong></h3><h2><b><img decoding="async" class="alignnone wp-image-419377 " src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736876925759-b05c91fe456460d589218168e20e9698.webp" alt="Marketing Strategy of Sharechat " width="465" height="380"></b></h2><p>Sharechat has a Twitter account with 7639 followers. It has posted around 1464 tweets till date.&nbsp; It posts tweets related to its campaign or any new launches etc.</p><h3><strong>Youtube</strong></h3><h2><b><img decoding="async" class="alignnone wp-image-419379 " src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736876926795-feed09377603a3ed8ac55fbb6fd1c0be.webp" alt="Marketing Strategy of Sharechat " width="587" height="222"></b></h2><p>Sharechat also has an official youtube channel with&nbsp;51.7K subscribers. Here along with their campaigns and ads they also share user stories, some tips and tricks for the usage of their application, and also content when Sharechat came up in the news.</p></div></div>

<div class="raw-html-embed"><div data-bglz="1" class="et_pb_text_inner"><h2><strong>Conclusion</strong></h2><p>The popularity and profitability of ShareChat are attracting solid investment. The platform received a portion of a $100 million financing round led by Twitter. It is safe to say that ShareChat, with its more than 160 million users and steadily growing user base, has direct access to India’s heart. According to reports from Zinnov, 81 percent of tier-2 and 80 percent of tier-3 people prefer to consume content on their mobile phones. ShareChat has a wide range of content, including love, entertainment, and outstanding user-created content.</p><p>It is safe to say that Sharechat’s marketing approach played a significant role in the company’s rise to prominence. The marketing strategy of Sharechat has helped gain the trust and favour of its clients.</p><p>Online marketing has grown significantly in importance in today’s internet-based environment. Whatever kind of company you run, developing a strong brand through digital media is essential. If you wish to learn this skill you can enroll in a variety of <a href="https://iide.co/digital-marketing-courses/">short- and long-term digital marketing courses</a> at IIDE.</p><p>Visit our <a href="https://iide.co/case-studies/">IIDE Portal</a> if you’re interested in learning more fascinating information like the marketing strategy of Sharechat.</p><p>Thank you for reading. Please feel free to share your thoughts about the marketing strategy of Sharechat in the section below.</p></div></div>

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In this blog, we have covered all about Sharechat and the Marketing Strategy of Sharechat: A Look into Their Success Story

Decoding The Amazing Marketing Strategy Of Sharechat |IIDE

<div class="raw-html-embed"><div class="et_pb_text_inner"><p><span style="font-weight: 400;">India has more than 350 million users online and growing, making it the second-largest internet user country in the world.</span></p><p><span style="font-weight: 400;">The most popular messaging app in India, </span><a href="https://sharechat.com/" rel="nofollow noopener noreferrer" target="_blank"><span style="font-weight: 400;">ShareChat</span></a><span style="font-weight: 400;">, allows users to exchange videos, jokes, songs, and other language-based social content with unidentified users through features including private messaging, tagging, and personal messaging.</span></p><p><span style="font-weight: 400;">The platform’s creators, Ankush Sachdeva, Bhanu Pratap Singh, and Farid Ahsan, incorporated it in 2015. </span><span style="font-weight: 400;">Digital marketing methods and the marketing Strategy of Sharechat are factors that made it the most accessible and practical app.&nbsp;</span></p><p><span style="font-weight: 400;">As more and more people move their businesses online, marketing is evolving. If you’re interested in learning about the newest trends, enroll in our Free MasterClass on Digital Marketing 101 taught by Karan Shah, CEO and Founder of IIDE.</span></p><p><span style="font-weight: 400;">Before we look into the marketing strategy of Sharechat, let us gain more insights about Sharechat.</span></p></div></div>

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