Name: Comprehensive Marketing Strategy Of SF Express - 2025 - IIDE
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<div class="raw-html-embed"><div data-bglz="1" class="et_pb_text_inner"><h2><span style="font-weight: 400;"><strong>About SF Express</strong>&nbsp;</span></h2><p><img decoding="async" class="aligncenter wp-image-349596 size-full" src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736876899789-1b5883dfa204c92c09c706aa5f52580d.webp" alt="Marketing strategy of SF Express - logo" width="860" height="419" data-srcset="https://iide.co/wp-content/w3-webp/uploads/2022/11/138-1387553_sf-express-logo-png-transparent-png-1.pngw3.webp 860w, https://iide.co/wp-content/uploads/2022/11/138-1387553_sf-express-logo-png-transparent-png-1-480x234.png 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 860px, 100vw"></p><p style="text-align: center;"><span style="font-weight: 400;">Source – PNGitem</span></p><p><span style="font-weight: 400;">Chinese multinational delivery company SF Express offers both domestic and international express delivery based </span><span style="font-weight: 400;">in </span><span style="font-weight: 400;">Shenzhen</span><span style="font-weight: 400;">, Guangdong.</span><span style="font-weight: 400;"> It is China’s second-largest courier.</span></p><p><span style="font-weight: 400;">SF Express was founded by Wang Wei. In 1993, SF Express began offering service between Hong Kong and the province of Guangdong.</span></p><p><span style="font-weight: 400;">The 69 cargo aircraft in SF Express’ fleet are wholly owned by its subsidiary SF Airlines, including 37 B757, 17 B737, 13 B767, and two B747 all-cargo freighters.</span></p><p><b>Quick Stats&nbsp;</b></p><div data-bglz="1" class="dcf-overflow-x-auto" tabindex="0"><table class="dcf-table dcf-table-bordered dcf-table-striped dcf-w-100%"><thead><tr><th scope="col">CEO</th><th scope="col">Wang Wei</th></tr></thead><tbody><tr><th scope="row">CMO</th><td data-label="Wang Wei">Keith Ip</td></tr><tr><th scope="row">Area served</th><td data-label="Wang Wei">Worldwide</td></tr><tr><th scope="row">Industry</th><td data-label="Wang Wei">Air Freight and Logistics</td></tr><tr><th scope="row">Revenue</th><td data-label="Wang Wei">$35.53 B</td></tr><tr><th scope="row">Vision</th><td data-label="Wang Wei">To build a truly digitalized eco-system with our partners.</td></tr><tr><th scope="row">Tagline</th><td data-label="Wang Wei">Your most trustworthy choice</td></tr></tbody></table></div><h2><strong>Marketing Strategy of SF Express –</strong></h2><p><span style="font-weight: 400;">Marketing strategy is a long-term plan to achieve the company’s goals by understanding the customer’s needs and deciding the channels to reach those customers.&nbsp;</span></p><p><span style="font-weight: 400;">Let’s learn about the interesting marketing campaigns used by SF Express.&nbsp;</span></p><h3><strong>Segmentation, Targeting, and Positioning&nbsp;</strong></h3><p><span style="font-weight: 400;">Given the opportunities of exporting China-made products to the global market as well as the huge demand of China’s domestic import market, SF had targeted the audience worldwide. </span></p><p><span style="font-weight: 400;">As per the founder of SF – Mr Wang Wei, SF is not targeting a market size of RMB400 billion express delivery market, but an RMB1.2trillion logistics market in China. Diversification is definitely the key strategy of SF Express.</span></p><p><span style="font-weight: 400;">SF Express has been able to build a good reputation worldwide as the second-largest courier company in china and created goodwill for the company.</span></p><h3><strong>Marketing Campaigns&nbsp;</strong></h3><ul><li><strong>SF Express collabs with Rakuten Global Marketing for a free shipping campaign&nbsp;</strong></li></ul><p><span style="font-weight: 400;">Leading Japanese online shopping mall joined hands with SF Express with the campaign of free shipping of 6kg if you buy more than 15,000 JPY from their stores.</span></p><p><span style="font-weight: 400;">This campaign was valid from 6 December 2018 to 14 December 2018.</span></p><p><span style="font-weight: 400;">&nbsp;SF Express is a brand that is not only famous in China but highly recognized in the overseas and international express delivery market. </span></p><p><span style="font-weight: 400;">It is suggested that should launch a country-wide marketing campaign and build up a reputation.&nbsp;</span></p><p><span style="font-weight: 400;">SF builds its success on advanced technology. Currently, it has a team of 3,600+ R&amp;D staff. Although to enhance customer satisfaction through quality services, SF invested heavily in building a powerful information system. </span></p><p><span style="font-weight: 400;">SF continued to improve end-to-end express delivery procedures that span monitoring, tracking, inquiry, and resource allocation.</span></p><p><span style="font-weight: 400;"> For example, a new ERP system was fully implemented in 2016 under ―Phoenix Project‖, which integrates Accounting.</span></p><h3><strong>Social Media Marketing&nbsp;</strong></h3><p><span style="font-weight: 400;">SF Express is not that active on social media. The top social media network directing traffic to SF-express.com is Youtube, Linkedin, Facebook, Instagram and WhatsApp Web app.&nbsp;</span></p><ul><li><span style="font-weight: 400;">Youtube – 323 subscribers</span></li><li><span style="font-weight: 400;">LinkedIn – 81.6K followers&nbsp;</span></li><li><span style="font-weight: 400;">Instagram – 3830 followers&nbsp;</span></li><li><span style="font-weight: 400;">Facebook – 230 followers</span></li></ul><h3><strong>SEO Strategies&nbsp;</strong></h3><p><img decoding="async" class="aligncenter wp-image-349595 " src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736876900311-7d6b994299dbee634dde1350154b2dea.webp" alt="marketing strategy of sf express - ubersuggest seo screenshot" width="501" height="622" data-srcset="https://iide.co/wp-content/w3-webp/uploads/2022/11/Screenshot-239.pngw3.webp 501w, https://iide.co/wp-content/uploads/2022/11/Screenshot-239-480x596.png 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 501px, 100vw"></p><p style="text-align: center;">Source – Ubersuggest</p><p><span style="font-weight: 400;">According to SEO Standards, organic keywords around 500 are bad, above 1000 are good and above 10000 is amazing. And as you can see SF express has 23k organic keywords which are amazing.&nbsp;</span></p><p><span style="font-weight: 400;">SF Express has 478k monthly traffic which is great as monthly traffic of 20000+ is considered amazing.</span></p><h3><strong>Influencer Marketing&nbsp;</strong></h3><p><span style="font-weight: 400;">SF Express has not done influencer marketing yet i.e. they have not collaborated with YouTubers, bloggers, influencers etc. </span><span style="font-weight: 400;">They rely on their way of traditional</span> <span style="font-weight: 400;">marketing platforms.</span></p><p><span style="font-weight: 400;">&nbsp;But it is suggested that SFExpress should start doing influencer marketing to create more brand awareness and to promote their company on a large level as influencers are the leaders with a social fan following base.</span></p><p><span style="font-weight: 400;"> People consider them trustworthy sources of information.&nbsp;</span></p><h3><strong>E-Commerce Strategies&nbsp;</strong></h3><p><span style="font-weight: 400;">If we talk about the E-Commerce strategies of SF Express, it has launched an e-retailing platform – INTMALL, which targets to sell products directly to customers in Russia, providing a one-stop shop for logistics and delivery services. </span></p><p><span style="font-weight: 400;">This is the same model as SFBest, which is a platform for China customers, selling grocery, food, and childcare products online, with delivery service backed by SF.&nbsp;</span></p><h3><strong>Mobile App</strong></h3><p><span style="font-weight: 400;">SF Express has its own app – <strong>SF International</strong> where </span><span style="font-weight: 400;">one can track and trace their shipment and select the delivery timeslot and method on their smartphones anytime, and anywhere.</span></p><p><span style="font-weight: 400;"> It helps the customers track their orders and get the delivery time online.</span></p><p>This app has 3+ ratings and 50T+ downloads on the play store.</p><p><span style="font-weight: 400;">That brings us to the end of the case study on the Marketing strategy of SF Express. Let us conclude our learning below. </span></p></div></div>

<div class="raw-html-embed"><div data-bglz="1" class="et_pb_text_inner"><h2><b>Conclusion – What’s unique about the marketing strategy of SF Express?</b></h2><p><span style="font-weight: 400;">SF Express is one of the largest delivery services companies in China. It has been able to build a good reputation worldwide.&nbsp;</span></p><p><span style="font-weight: 400;">But still, it depends on traditional marketing. It can be developed to a great extent if they use digital marketing as their marketing strategy. </span></p><p><span style="font-weight: 400;">The company is quite inactive on social media platforms which serves as a major limitation. However, the company has great scope and a long way to go.&nbsp;</span></p><p><span style="font-weight: 400;">If you would like to learn more about digital marketing and develop skills, then you should check out&nbsp; </span><a href="https://iide.co/online-digital-marketing-course/?swcfpc=1"><span style="font-weight: 400;">IIDE’s 4 Month Digital Marketing Course</span></a><span style="font-weight: 400;">.&nbsp;</span></p><p><span style="font-weight: 400;">&nbsp;We hope you find this blog on the marketing strategy of SF Express insightful and informative.&nbsp;</span></p><p><span style="font-weight: 400;">If you like such in-depth analysis of companies just like the marketing strategy of Coolberg, check out our </span><a href="https://iide.co/case-studies/"><span style="font-weight: 400;">IIDE Knowledge portal</span></a><span style="font-weight: 400;"> for more case studies.</span></p><p><span style="font-weight: 400;">Thank you for taking the time to read this, and do share your thoughts on this blog in the comments section below. We would love to hear your feedback.&nbsp;</span></p></div></div>

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In this blog, we have mentioned the marketing strategy of SF Express with the company overview and STP Analysis.

Comprehensive Marketing Strategy Of SF Express - 2025 - IIDE

<div class="raw-html-embed"><div class="et_pb_text_inner"><p><span style="font-weight: 400;">In the previous article, we learned about the </span><a href="https://iide.co/case-studies/fedex-marketing-strategy/"><span style="font-weight: 400;">marketing strategy of FedEx</span></a><span style="font-weight: 400;">, an American International delivery services company. In this article, we will be discussing the <strong>marketing strategy of SF Express</strong>.</span></p><p><span style="font-weight: 400;">The objective of this blog is to know more about the marketing strategy of Sf Express and how it has become the second-largest courier company in China.</span></p><p><span style="font-weight: 400;"> Marketing is one of the most crucial functions of any business. It is a part of the company’s DNA that can either make or break it. As the world is now going digital, the demand for well-skilled digital marketers is also increasing. </span></p><p><span style="font-weight: 400;">So if you want to know more about Digital Marketing then you should definitely check out </span><a href="https://masterclass.iide.co/video/digital-marketing-fundamentals?utm_source=Blog&amp;utm_medium=Internal_Link&amp;utm_campaign=MasterClass"><span style="font-weight: 400;">Free Masterclass on Digital Marketing</span></a><span style="font-weight: 400;"> by the CEO and founder of IIDE, Karan Shah.</span></p><p><span style="font-weight: 400;">Let’s begin this article on the marketing strategy of SF Express with a brief overview.</span></p></div></div>

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Marketing Strategy of SF Express: Detailed Overview

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