360° Marketing Strategy of Ross Dress For Less – Detailed Explanation

In a previous article, we discussed the SWOT Analysis of Ross stores. In this blog, we are going to elaborate on the marketing strategy of Ross Dress For Less, the US’s leading discount retailer. 

The objective is to learn and gain insights into Ross Stores and how it established the first Ross Junior Department Store outlet to become one of the biggest clothing discount department stores in the US.

So, as you can observe, the world is totally online now, and marketing is the rib of every industry. If you are passionate to know more about marketing then do check out our Free Masterclass on Digital Marketing by the CEO and founder of IIDE, Karan Shah.

We will learn the entire marketing strategy of Ross Dress For Less by the end of this blog. Let’s start with the company’s story, target audience, and digital presence before delving further.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Oct 21, 2022

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

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Lead Trainer & Head of Learning & Development at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.