A Deep Dive into the Marketing Strategy of Razorpay

In the modern world, the Internet has given us access to various methods of banking and other payment services. Everyone now has access to superior technology, which has made it possible to streamline fundamental procedures. One such area where technical improvements have brought about significant changes in the finance business, including the banking and payments sectors. One of the banking platforms is “Razorpay”. In this blog, we will discuss the extensive marketing strategy of Razorpay.

The world has been introduced to the ideas of digital and online payments thanks to cutting-edge technology developments, which have also offered many advantages. The banking and financial industries have greatly benefited from these ideas. The era of complex and time-consuming financial transactions is long gone. To try to set up safe and simple online money transfers, this technique has been condensed to carrying out such transactions by swiping fingers.

Let us further gain more insights about the company.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: May 29, 2024

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

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Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs......[Read full bio]