Elaborated Marketing Strategy of Radico Khaitan – With STP Analysis

Radico Khaitan Limited (RKL), is one of the oldest and largest liquor brands and over the years became one of the most admired liquor brands in India. It is one of the country’s most prestigious and valuable companies with a strong brand portfolio. 

Radico Khaitan has evolved from just making spirits for others into a leading IMFL company with a portfolio of reputable brands built on over 75 years of experience.

Have you ever wondered what it takes for companies like RKL to become one of the leading brands and achieve such huge success? The answer is, of course, Marketing. Marketing can make or break a company. It includes all the activities undertaken to promote the buying and selling of a product or service. 

As all businesses across the world go digital, digital marketing is one of the most wanted skills these days. If you’re interested in digital marketing, check out IIDE’s Free MasterClass on Digital Marketing 101. 

Let’s have a look at the marketing strategy of Radico Khaitan campaigns, its target market, segmentation, digital presence, and how they attract customers and stay on top. 

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Oct 21, 2022

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

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Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.