Complete Marketing Strategy of PNC Infratech – Detailed Explanation

Marketing Strategy of PNC Infratech 

Segmentation, Targeting & Positioning

STP in marketing is the segmentation, the first use of marketing analytics to create specific segments of a target audience based on demographics, geography and purchasing power, lifestyles, or hobbies. PNC Infratech divided their segments and their customers based on demography which is based on gender, income, age, occupation, etc, followed by a Cross market segmentation (based on similar customers in different markets) and a psychographic segmentation (based on buying nature, characteristics, personality, etc.

Targeting is diving into the audience and accessing those with channels of marketing, lastly, positioning involves creating bespoke messaging designed for the segment they have chosen to sell products. PNC Infratech’s focus target is the global construction market.

PNC Infratech positioned itself as a pioneer in India as the premier construction company, engaged in the construction of highways, runways, bridges, flyovers, and power transmission.

Marketing Campaigns of PNC Infratech 

PNC Infratech as of now does not have any marketing campaigns. PNC Infratech can use the same marketing techniques as its competitors are using. The marketing campaign which they can follow from their competitors is advertising on television, launching an advertisement in newspapers, launching a short corporate film, and other marketing ideas.

PNC Infratech can launch such advertisements and other media campaigns to increase its presence in India and other foreign countries.

Social Media Marketing 

PNC Infratech can be found on the following social media platforms

1. LinkedIn with a huge base of followers – 49k+

They are not active on other social media platforms like Facebook & Instagram since it is a huge construction company and it directly deals with the government of the country for construction projects.

SEO Strategies

As per SEO ranking, it is said that the number of keywords – below 500 is bad, above 1000 is good, and 10,000+ is amazing. As we can see, Exide industries have 385 organic keywords which in SEO terms is considered really bad. That means the digital marketing of Exide Industries is not gaining a good number of insights. Or the company is not doing digital marketing at all.

Also, the traffic per month is around 12,195 which is quite okay. Hence, PNC Infratech SEO strategies have to work hard enough to keep their brand soaring in the Google organic SERP results. 

Influencer Marketing

PNC Infratech Limited is a company that deals in front-ending infrastructure development, construction and management. The company gets direct contracts from the government or big private companies. Thus PNC Infratech Limited does not require any influencer marketing strategies to market itself because the company is already well established.

Ecommerce Strategies

PNC Infratech Limited is a company that is engaged in India’s infrastructure development through construction practices. E-commerce doesn’t take up much space in the marketing strategy of PNC Infratech. PNC Infratech does not have an E-commerce portal, however, they do have ample information on their website and various offices of their, through which a potential client can reach out to them for any business-related inquiry.

Mobile Apps

PNC Infratech does not have any mobile app which provides services to the client. They do have a website through which their potential clients can contact them. Firstly, PNC Infratech deals in the construction sector. It does not deal in the manufacturing of any product.

Secondly, PNC Infratech’s clients are government and many other private companies etc, who wouldn’t choose a mobile app for dealing with PNC Infratech. Such big deals are to be done personally. Considering the above factor, not having a mobile app has never been an obstacle for PNC Infratech. 

Content Marketing Strategies

PNC Infratech Limited does not use any content marketing strategies and they are not active in this section of posting different articles on their website. They do say about their achievements on their website and the growth strategy they are going to imply in future.

This ends our elaborative marketing strategy of PNC Infratech. Let us conclude our learning below from the marketing strategy of PNC Infratech.