Name: Complete Marketing Strategy Of PNC Infratech - 2025 | IIDE
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<div class="raw-html-embed"><div data-bglz="1" class="et_pb_text_inner"><div data-bglz="1" class="dcf-overflow-x-auto" tabindex="0"><h2><b>About PNC Infratech – Company Overview</b></h2><p><img fetchpriority="high" decoding="async" class="wp-image-295771 alignnone size-full" src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736876422142-40856bc141d5cb4827881281d9c40463.webp" alt="Marketing Strategy of PNC Infratech" width="350" height="233" data-srcset="https://iide.co/wp-content/w3-webp/uploads/2022/05/ab2e55d8c9d5ef09fa232397fc49114c.jpgw3.webp 350w, https://iide.co/wp-content/uploads/2022/05/ab2e55d8c9d5ef09fa232397fc49114c-300x200.jpg 300w, https://iide.co/wp-content/uploads/2022/05/ab2e55d8c9d5ef09fa232397fc49114c-150x100.jpg 150w" sizes="(max-width: 350px) 100vw, 350px"></p><p><span style="font-weight: 400;">PNC Infratech Limited, founded in 1999, is one of </span><a href="https://www.statista.com/statistics/1232737/india-leading-construction-companies-by-market-capitalization/" rel="nofollow noopener noreferrer" target="_blank"><span style="font-weight: 400;">the country’s leading infrastructure development</span></a><span style="font-weight: 400;">, construction, and management organizations.</span></p><p><span style="font-weight: 400;">PNC Infratech provides infrastructure projects, including highways, bridges, flyovers, power transmission lines, airport runways, industrial area development and other infrastructure activities. Vision – By 2023, PNC Infratech wants to be one of the top five infrastructure development and construction solutions providers in the country.</span></p><p><span style="font-weight: 400;">In 2020, The National Highways Authority of India awarded them two new highway projects on an EPC basis for a total contract value of 1548 crores. PNC is one of the best picks in the road development sector on account of its strong execution capabilities, healthy balance sheet, robust order book, and prudent capital management.</span></p><p><span style="font-weight: 400;">The company’s management team comprises Ten Directors which includes one Chairman cum Managing Director, two Managing Directors, two Whole-Time Directors and five Independent Directors.</span></p><div data-bglz="1" class="dcf-overflow-x-auto" tabindex="0"><table class="dcf-table dcf-table-bordered dcf-table-striped"><caption><strong>Quick Stats on PNC Infratech</strong></caption><tbody><tr><th scope="row">Chairman</th><td data-label="Chairman">Pradeep Kumar Jain</td></tr><tr><th scope="row">CMO</th><td data-label="CMO">Sumanta Sarkar</td></tr><tr><th scope="row">Area Served</th><td data-label="Area Served">India</td></tr><tr><th scope="row">Industry</th><td data-label="Industry">Construction</td></tr><tr><th scope="row">Market Share/ Revenue</th><td data-label="Market Share/ Revenue">Rs 395.90</td></tr><tr><th scope="row">Vision</th><td data-label="Vision">PNC Infratech wants to be one of the top five infrastructure development and construction solutions providers in the country.</td></tr><tr><th scope="row">Tagline</th><td data-label="Tagline">–</td></tr></tbody></table></div><div data-bglz="1" class="dcf-overflow-x-auto" tabindex="0"><h2><b>Marketing Strategy of PNC Infratech&nbsp;</b></h2><h3><b>Segmentation, Targeting &amp; Positioning</b></h3><p><span style="font-weight: 400;">STP in marketing is the segmentation, the first use of marketing analytics to create specific segments of a target audience based on demographics, geography and purchasing power, lifestyles, or hobbies. PNC Infratech divided their segments and their customers based on demography which is based on gender, income, age, occupation, etc, followed by a Cross market segmentation (based on similar customers in different markets) and a psychographic segmentation (based on buying nature, characteristics, personality, etc.</span></p><p><span style="font-weight: 400;">Targeting is diving into the audience and accessing those with channels of marketing, lastly, positioning involves creating bespoke messaging designed for the segment they have chosen to sell products. PNC Infratech’s focus target is the global construction market.</span></p><p><span style="font-weight: 400;">PNC Infratech positioned itself as a pioneer in India as the premier construction company, engaged in the construction of highways, runways, bridges, flyovers, and power transmission.</span></p><h3><b><br>Marketing Campaigns of PNC Infratech&nbsp;</b></h3><p><span style="font-weight: 400;">PNC Infratech as of now does not have any marketing campaigns. PNC Infratech can use the same marketing techniques as its competitors are using. The marketing campaign which they can follow from their competitors is advertising on television, launching an advertisement in newspapers, launching a short corporate film, and other marketing ideas.</span></p><p><span style="font-weight: 400;">PNC Infratech can launch such advertisements and other media campaigns to increase its presence in India and other foreign countries.</span></p><h3><b><br>Social Media Marketing&nbsp;</b></h3><p><span style="font-weight: 400;">PNC Infratech can be found on the following social media platforms</span></p><ol><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">LinkedIn with a huge base of followers – 49k+</span></li></ol><p><span style="font-weight: 400;">They are not active on other social media platforms like Facebook &amp; Instagram since it is a huge construction company and it directly deals with the government of the country for construction projects.</span></p><h3><b><br>SEO Strategies</b></h3><p><img decoding="async" class="wp-image-295730 alignnone " src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736876422834-5761db419148cacb5f4b9a3f2bd9d36c.webp" alt="Marketing Strategy of PNC Infratech - SEO" width="230" height="335" data-srcset="https://iide.co/wp-content/w3-webp/uploads/2022/05/ssss.jpgw3.webp 445w, https://iide.co/wp-content/uploads/2022/05/ssss-206x300.jpg 206w, https://iide.co/wp-content/uploads/2022/05/ssss-150x219.jpg 150w" sizes="(max-width: 230px) 100vw, 230px"></p><p><span style="font-weight: 400;">As per SEO ranking, it is said that the number of keywords – below 500 is bad, above 1000 is good, and 10,000+ is amazing. As we can see, Exide industries have 385 organic keywords which in SEO terms is considered really bad. That means the digital marketing of Exide Industries is not gaining a good number of insights. Or the company is not doing digital marketing at all.</span></p><p><span style="font-weight: 400;">Also, the traffic per month is around 12,195 which is quite okay. Hence, PNC Infratech SEO strategies have to work hard enough to keep their brand soaring in the Google organic SERP results.&nbsp;</span></p><h3><b><br>Influencer Marketing</b></h3><p><span style="font-weight: 400;">PNC Infratech Limited is a company that deals in front-ending infrastructure development, construction and management. The company gets direct contracts from the government or big private companies. Thus PNC Infratech Limited does not require any influencer marketing strategies to market itself because the company is already well established.</span></p><h3><b><br>Ecommerce Strategies</b></h3><p><span style="font-weight: 400;">PNC Infratech Limited is a company that is engaged in India’s infrastructure development through construction practices. E-commerce doesn’t take up much space in the marketing strategy of PNC Infratech. PNC Infratech does not have an E-commerce portal, however, they do have ample information on their website and various offices of their, through which a potential client can reach out to them for any business-related inquiry.</span></p><h3><b><br>Mobile Apps</b></h3><p><span style="font-weight: 400;">PNC Infratech does not have any mobile app which provides services to the client. They do have a website through which their potential clients can contact them. Firstly, PNC Infratech deals in the construction sector. It does not deal in the manufacturing of any product.</span></p><p><span style="font-weight: 400;">Secondly, PNC Infratech’s clients are government and many other private companies etc, who wouldn’t choose a mobile app for dealing with PNC Infratech. Such big deals are to be done personally. Considering the above factor, not having a mobile app has never been an obstacle for PNC Infratech.&nbsp;</span></p><h3><b><br>Content Marketing Strategies</b></h3><p><span style="font-weight: 400;">PNC Infratech Limited does not use any content marketing strategies and they are not active in this section of posting different articles on their website. They do say about their achievements on their website and the growth strategy they are going to imply in future.</span></p><p>This ends our elaborative marketing strategy of PNC Infratech. Let us conclude our learning below from the marketing strategy of PNC Infratech.</p></div></div></div></div>

<div class="raw-html-embed"><div data-bglz="1" class="et_pb_text_inner"><h2><b>What’s unique about PNC Infratech’s marketing strategy?&nbsp;</b></h2><p><span style="font-weight: 400;">In this blog we have come to know about the marketing strategy of PNC Infratech, and how marketing strategies can help you to think clearly about your goals and continuously change and upgrade your activities.</span></p><p><span style="font-weight: 400;">As PNC Infratech Limited has very minimal use of marketing strategies they will be having certain issues in the upcoming future. Let us consider business as a tree and marketing as one of its branches. In today’s world marketing branches are growing rapidly in this business tree. Similarly, digital marketing is another branch that is rapidly growing in this business tree. In the recent pandemic period, digital marketing has gained more importance than traditional marketing.&nbsp;</span></p><p><span style="font-weight: 400;">With the increasing importance of digital marketing, learning about the growing field is an important step. If you would like to learn more and develop skills, check out </span><a href="https://iide.co/online-digital-marketing-course/?swcfpc=1"><span style="font-weight: 400;">IIDE’s 4 Month Digital Marketing Course</span></a><span style="font-weight: 400;"> to learn more.</span></p><p><span style="font-weight: 400;">We hope this blog on the marketing strategy of PNC Infratech has given you a good insight into the company’s marketing strategies.</span></p><p><span style="font-weight: 400;">If you like such in-depth analysis of companies just like the marketing strategy of PNC Infratech, check out our </span><a href="https://iide.co/case-studies/swot-analysis-of-suzuki/?swcfpc=1#:~:text=IIDE%20Knowledge%20portal."><span style="font-weight: 400;">IIDE Knowledge portal</span></a><span style="font-weight: 400;"> for more fascinating case studies.</span></p><p><span style="font-weight: 400;">Thank you for taking the time to read this, and do share your thoughts on this case study of the marketing strategy of PNC Infratech in the comments section below.</span></p></div></div>

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Want to learn about the marketing strategy of PNC Infratech? Here is a blog giving detailed information on the marketing strategy of PNC Infratech & more.

Complete Marketing Strategy Of PNC Infratech - 2025 | IIDE

<div class="raw-html-embed"><div class="et_pb_text_inner"><p><span style="font-weight: 400;">We learned about the marketing approach of a truly fascinating brand, </span><a href="https://iide.co/case-studies/marketing-strategy-of-hindustan-construction-company/"><span style="font-weight: 400;">Hindustan Construction Company</span></a><span style="font-weight: 400;">, in our last post. We will learn about the </span><b>marketing strategy of PNC Infratech</b><span style="font-weight: 400;">, India’s leading infrastructure company, in this post.</span></p><p><span style="font-weight: 400;">The goal is to help you learn more about PNC Infra Tech, which has grown from a small construction company to one of the most well-known names in the infrastructure industry.</span></p><p><span style="font-weight: 400;">Marketing is an essential component of a company’s DNA that may make it more branded. Every business nowadays employs digital marketing to promote its services and products. If you’re interested in learning more about digital marketing, then check out IIDE’s </span><a href="https://masterclass.iide.co/video/digital-marketing-fundamentals"><span style="font-weight: 400;">Free MasterClass on Digital Marketing 101</span></a><span style="font-weight: 400;"> by none other than our Founder and CEO, Karan Shah.</span></p><p><span style="font-weight: 400;">In this post, we will fully cover all the aspects of the marketing strategy of PNC Infratech. So let’s begin by learning a little more about the company.</span></p></div></div>

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Complete Marketing Strategy of PNC Infratech – Detailed Explanation

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