Marketing Strategy of Pipa Bella: STP Analysis & Campaigns

 In our previous article, we learnt in detail about the marketing strategy of the Indian e-commerce company, Nykaa. In this article, we are going to elaborate on the marketing strategy of Pipa Bella – one of India’s leading fashion jewellery brands.

The objective is to help you gain insights into the marketing strategy of Pipa Bella and how it established itself as one of the fastest-growing e-commerce specialising in affordable trendy jewellery players.

Digital marketing is extremely important as it helps marketers to focus on targeted audiences with a global reach and get deeper insights into customer behaviour, tastes, and preferences. If you are interested in sophisticated digital marketing, then watch IIDE’s Free MasterClass on Digital Marketing 101 by our CEO and Founder, Karan Shah.

In this case study, we will analyse the marketing strategy of Pipa Bella, digital channels and shopping campaigns leveraged to expand its customer base. Before we explore the multi-faceted marketing strategy of Pipa Bella, let us begin by learning more about the company’s story, target audience and digital presence.