A Comprehensive Analysis on the Marketing Strategy of PharmEasy

The medical sector has benefitted greatly from advances in modern technology. Nowadays, technology has made it even simpler to access a variety of medications.

The days of searching the market for a certain medicine are long gone. Today, we can order any medication and have it delivered right to our house. There are many such applications which had made this possible. One such application is PharmEasy, an Indian online pharmacy delivery platform. This application allows us to purchase healthcare and medications online.

Marketing is one of the important factors for growing brand awareness in the market. Marketing helps to create trust and honesty from companies to customers.

In this blog, we will be looking into the Marketing Strategy of PharmEasy, but firstly, let us know a few more details about the company.

About PharmEasy

Online Pharmacy Pharmeasy is situated in Mumbai. The firm was founded by Dharmil Sheth and his friend Dhawal Shah in 2015 with the goal of improving healthcare accessibility in India. Medlife is acquired by PharmEasy which made it the largest online pharmaceutical platform. 

Their main goal was to bring nearly everything pertaining to healthcare to people’s doorsteps. They made great use of technology to eliminate the need for middlemen. The platform provides teleconsultations, sample collection for diagnostic tests, and delivery of medications. Additionally, it acquired Aknamed and Thyrocare Technology in 2021.

This medical technology startup’s reach is one of its most commendable qualities. It planned to service 2 million users per month after the acquisition. Pharmeasy reportedly ships medication and equipment to 710 Indian cities and about 98% of the country’s pin codes.