🚀 Just Launched — Our New Undergraduate Program in Digital Business & Entrepreneurship is Here: Explore Now!
Resources
Career & Placements
Digital Business Program
- Bachelors/UG in Digital Business & Entrepreneurship
Newly Launched
Digital Marketing Courses
Free Masterclass
In our previous article, we learnt in detail about the marketing strategy of a fascinating brand, Tiffany & Co. In this article, we are going to elaborate on the marketing strategy of PC Jeweller – India’s leading fine jewellery discovery platform focusing on giving customers an awesome jewellery buying experience.
The main aim is to help you understand the observation of PC Jeweller’s life story of becoming one of the most recognized and respected brands in India.
Marketing is an essential chunk of any company that can either master it or create a disaster. As now and then users around the world are going digital, marketing is more like a backbone of an organization. Check out Karan Shah, the CEO and founder of IIDE’s Free Masterclass on Digital Marketing if you’re interested in modern digital marketing.
We will go through the entire marketing strategy of PC Jeweller in this blog. Before we begin, let us start by understanding the company’s story, target audience and digital presence.
Aditya Shastri
Lead Trainer & Business Development Head at IIDE
Updated on: Sep 17, 2024
Aditya Shastri
Lead Trainer & Business Development Head at IIDE
Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.
Aditya has spearheaded IIDE’s B2B growth, forging partnerships with over 40 higher education institutions across India to upskill students in digital marketing and business skills. As a visiting faculty member at top institutions like IIT Bhilai, Mithibai College, Amity University, and SRCC, he continues to influence the next generation of marketers.
Apart from his marketing expertise, Aditya is also a spiritual speaker, often traveling internationally to share insights on spirituality. His unique blend of digital marketing proficiency and spiritual wisdom makes him a highly respected figure in both fields.