360° Marketing Strategy of Parag Milk Foods – With Extended Study

Updated on: Jul 14, 2022

  Hey there!

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations from Business Review helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you find this case study helpful, consider leaving a comment below.

In this article, we’ll look at the marketing strategy of Parag Milk Foods, India’s premier brand and the most competitive and inventive power brand. This blog’s major goal is to inform you about how Parag milk foods became India’s most powerful brand.

Today’s company acquires customers – through Digital Marketing.  As the world goes digital, marketing follows them into the digital realm as well. 

As we all know today’s digital world is where all the brands, companies, and industries are marketing their products by influencing or taking up any celebrity as their brand ambassador. So if you are interested in updating your marketing skills, we organised IIDE’s Free MasterClass on Digital Marketing 101 by none other than our Founder and CEO, Karan Shah.

In this blog, you will demonstrate a marketing strategy for Parag Milk Foods. So let’s start by learning about the company history, target audience, and the digital presence of Parag milk foods.

Digital Marketing Academic Challenge 2024 - DMAC

About Parag Milk India – Overview

Parag Milk Foods was founded in 1992 by Mr Devendra Shah the founder & chairman. The company manufactures and markets and sells milk and milk products including, ghee, fresh milk, skim milk powder, whole milk powder, paneer, an array of processed and natural cheese, cheese spreads, butter, dahi, dairy whitener and gulab jamun mix under the brand names of ‘Gowardhan’ and ‘Go’, all made from 100% fresh cow milk.  The company’s Go cheese is India’s fourth-largest producing cheese and the country’s largest producer of cow ghee under its brand Govardhan.

Parag Milk Foods always work for consumers’ nutrition, health and well-being. Furthermore, the products are basically simple but are healthier and tastier certified by different testing machines to know the quality of Parag dairy products. As of 2017, the company’s daily procurement of milk was 1.2 million litres.

Quick Stats on Parag Milk foods
CEO Venkat Shankar
CMO Mahesh Ishrani
Area Served Whole India
Industry Sector dairy company
Market Share/ Revenue 93.50 crore INR
Vision Produce milk and milk products with industry-based quality.
Tagline Ideas for a new day


Marketing Strategy Of Parag Milk Foods

Parag milk foods is unquestionably a well-known dairy product company in the market. Now let’s dive into the strategies of Parag Milk Foods. 

Segmentation, Target & Positioning

Parag Milk Foods Enterprise Ltd. has created a significant market sector throughout the board. They are seeking to reach customers from all demographics, geographics, and psychographics. 

In many cases, there isn’t much targeting or segmentation involved because they are attempting to reach consumers from all demographics, geographics, and psychographics. 

 Parag milk foodsEnterprisesLtd.made a long-standing promise to create responsible infrastructure. The main component of their approach is the sustainability of their business works and projects.

Marketing Campaigns

Parag Milk food has its own different brands itself, and it also runs campaigns for its brands.

The first campaign led by Parag milk foods is Gowardhan Ghee which is one of their brands. The campaign name is “Thand Padi” and its theme is reiterating the immunity boost power of ghee. 

Marketing strategy of Parag Milk foods - Gowardhan Ghee
Marketing Strategy of Parag Milk food- Gowardhan Ghee

The second campaign run by Parag is also from its own brand “GO”. The campaign is based on their GO cheese. The theme of this campaign is to educate consumers about their GO cheese from which delicious food items can be made like pizza, fries and street sandwiches which are consumed by people by several food chains. 

Marketing strategy of Parag Milk Food - GO Cheese
Marketing strategy of Parag Milk Food – GO Cheese

The campaign successfully ran on youtube, Twitter, Facebook, and Instagram with the hashtag #HarTastyCheeseMainGOCheese.

Its third campaign is also from Gowardhan Ghee which is its brand. It launched a campaign to celebrate women’s day on March 18 2017. The campaign is named and recognized as  #CookForHer. Basically to support and help women.

Social Media Marketing

We all know that users of social media have increased vastly in recent days, especially during the covid time. Every brand came up with different marketing strategies through different social media platforms.

In that way, Parag Milk Foods is also active on social media with a fair amount of followers.

  • Facebook
    • Likes: 6,381
    • Followers: 6.694
  • Instagram
    • Likes: Avg 100
    • Followers: 2,001
  • LinkedIn
    • Likes: Avg 150
    • Followers: 32,168

Though it has a fair amount of followers on all social media platforms it still can do so by posting consistently on all these media so that it can gain a larger audience.

So if you’re interested in learning more about social media marketing in order to take your business to the next level. Check out IIDE’s online, short-term certification Social Media Marketing Course. You’ll have access to the course for 30 days.

SEO Strategies

Marketing strategy of Parag Milk foods - SEO

Based on SEO rankings, the amount of keywords is bad if it is below 500, good if it is more than 1000, and amazing if it is more than 10,000. 

As can be seen based on the facts obtained from ubersuggest, paragmilkfoods.com has organic keyword strength of 1,877, which is good to go. 

And has also organic visitors to its website on a monthly basis of 37,187 numbers, and domain authority of 30. 

Influencer Marketing

Influencer marketing is where some people promote brands in order to gain audiences. Though Parag milk food is active on social media of all kinds it doesn’t take advantage of influencers. Parag Milk food can take this to their leverage to gain an audience as well as their trust as they were in the dairy industry.

E-commerce Strategies

As it is a developing milk food company, Parag Milk food could use an e-commerce facility on its website. In that case, consumers or suppliers can check the availability of products or services from their official website itself.

Mobile Application

Parag milk foods have a mobile application that allows customers to buy directly from the app and receive updates or information about new items without having to leave their homes.  

Content Marketing Strategies

Generally, the content marketing strategy followed by Parag milk food posts about their products and seasonal posts like mother’s day posts. And like always it can do better by uploading DIY videos of their food items made from their products.

This ends our elaborative marketing strategy of Parag Milk Foods. Let us conclude our learning below from the marketing strategy of Parag Milk Foods.

Digital Marketing Academic Challenge 2024 - DMAC

Conclusion – What’s Unique in Parag Milk Foods Marketing?

To conclude, Parag Milk Foods has a huge customer base and is rightly positioned in the minds of its target market, audience and customers. All thanks to the marketing strategies that Parag Milk Foods used.

The company has outperformed its competitors, and the main reason for this is the company’s outstanding marketing efforts in highlighting the brand to its customers. 

As the digital space is experiencing a boom in today’s world, a company needs to do better digital marketing. 

Check our Online Digital Marketing Course if you want to learn more and improve your skills. Alternatively, you can enrol in one of our free online masterclasses led by IIDE’s CEO, Karan Shah, to gain insight into the field of digital marketing. 

We hope this blog on the marketing strategy of Parag Milk Foods has given you a good insight into the company’s marketing strategies.

If you like such in-depth analysis of companies just like the marketing strategy of Parag Milk Foods check out our IIDE Knowledge portal for more fascinating case studies.

Thank you for taking the time to read the marketing strategy of Parag Milk Foods, and do share your thoughts on this case study marketing strategy of Parag Milk Foods in the comments section below.

Share post via

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs......[Read full bio]


Submit a Comment

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Related Posts