In this article, we’ll look at the marketing strategy of Parag Milk Foods, India’s premier brand and the most competitive and inventive power brand. This blog’s major goal is to inform you about how Parag milk foods became India’s most powerful brand.
Today’s company acquires customers – through Digital Marketing. As the world goes digital, marketing follows them into the digital realm as well.
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In this blog, you will demonstrate a marketing strategy for Parag Milk Foods. So let’s start by learning about the company history, target audience, and the digital presence of Parag milk foods.
About Parag Milk India – Overview
Parag Milk Foods was founded in 1992 by Mr Devendra Shah the founder & chairman. The company manufactures and markets and sells milk and milk products including, ghee, fresh milk, skim milk powder, whole milk powder, paneer, an array of processed and natural cheese, cheese spreads, butter, dahi, dairy whitener and gulab jamun mix under the brand names of ‘Gowardhan’ and ‘Go’, all made from 100% fresh cow milk. The company’s Go cheese is India’s fourth-largest producing cheese and the country’s largest producer of cow ghee under its brand Govardhan.
Parag Milk Foods always work for consumers’ nutrition, health and well-being. Furthermore, the products are basically simple but are healthier and tastier certified by different testing machines to know the quality of Parag dairy products. As of 2017, the company’s daily procurement of milk was 1.2 million litres.
| CEO | Venkat Shankar |
|---|---|
| CMO | Mahesh Ishrani |
| Area Served | Whole India |
| Industry | Sector dairy company |
| Market Share/ Revenue | 93.50 crore INR |
| Vision | Produce milk and milk products with industry-based quality. |
| Tagline | Ideas for a new day |
Marketing Strategy Of Parag Milk Foods
Parag milk foods is unquestionably a well-known dairy product company in the market. Now let’s dive into the strategies of Parag Milk Foods.
Segmentation, Target & Positioning
Parag Milk Foods Enterprise Ltd. has created a significant market sector throughout the board. They are seeking to reach customers from all demographics, geographics, and psychographics.
In many cases, there isn’t much targeting or segmentation involved because they are attempting to reach consumers from all demographics, geographics, and psychographics.
Parag milk foodsEnterprisesLtd.made a long-standing promise to create responsible infrastructure. The main component of their approach is the sustainability of their business works and projects.
Marketing Campaigns
Parag Milk food has its own different brands itself, and it also runs campaigns for its brands.
The first campaign led by Parag milk foods is Gowardhan Ghee which is one of their brands. The campaign name is “Thand Padi” and its theme is reiterating the immunity boost power of ghee.
Marketing Strategy of Parag Milk food- Gowardhan Ghee
The second campaign run by Parag is also from its own brand “GO”. The campaign is based on their GO cheese. The theme of this campaign is to educate consumers about their GO cheese from which delicious food items can be made like pizza, fries and street sandwiches which are consumed by people by several food chains.
Marketing strategy of Parag Milk Food – GO Cheese
The campaign successfully ran on youtube, Twitter, Facebook, and Instagram with the hashtag #HarTastyCheeseMainGOCheese.
Its third campaign is also from Gowardhan Ghee which is its brand. It launched a campaign to celebrate women’s day on March 18 2017. The campaign is named and recognized as #CookForHer. Basically to support and help women.
Social Media Marketing
We all know that users of social media have increased vastly in recent days, especially during the covid time. Every brand came up with different marketing strategies through different social media platforms.
In that way, Parag Milk Foods is also active on social media with a fair amount of followers.
- Facebook
- Likes: 6,381
- Followers: 6.694
- Instagram
- Likes: Avg 100
- Followers: 2,001
- LinkedIn
- Likes: Avg 150
- Followers: 32,168
Though it has a fair amount of followers on all social media platforms it still can do so by posting consistently on all these media so that it can gain a larger audience.
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SEO Strategies
Based on SEO rankings, the amount of keywords is bad if it is below 500, good if it is more than 1000, and amazing if it is more than 10,000.
As can be seen based on the facts obtained from ubersuggest, paragmilkfoods.com has organic keyword strength of 1,877, which is good to go.
And has also organic visitors to its website on a monthly basis of 37,187 numbers, and domain authority of 30.
Influencer Marketing
Influencer marketing is where some people promote brands in order to gain audiences. Though Parag milk food is active on social media of all kinds it doesn’t take advantage of influencers. Parag Milk food can take this to their leverage to gain an audience as well as their trust as they were in the dairy industry.
E-commerce Strategies
As it is a developing milk food company, Parag Milk food could use an e-commerce facility on its website. In that case, consumers or suppliers can check the availability of products or services from their official website itself.
Mobile Application
Parag milk foods have a mobile application that allows customers to buy directly from the app and receive updates or information about new items without having to leave their homes.
Content Marketing Strategies
Generally, the content marketing strategy followed by Parag milk food posts about their products and seasonal posts like mother’s day posts. And like always it can do better by uploading DIY videos of their food items made from their products.
This ends our elaborative marketing strategy of Parag Milk Foods. Let us conclude our learning below from the marketing strategy of Parag Milk Foods.
Conclusion – What’s Unique in Parag Milk Foods Marketing?
To conclude, Parag Milk Foods has a huge customer base and is rightly positioned in the minds of its target market, audience and customers. All thanks to the marketing strategies that Parag Milk Foods used.
The company has outperformed its competitors, and the main reason for this is the company’s outstanding marketing efforts in highlighting the brand to its customers.
As the digital space is experiencing a boom in today’s world, a company needs to do better digital marketing.
Check our Online Digital Marketing Course if you want to learn more and improve your skills. Alternatively, you can enrol in one of our free online masterclasses led by IIDE’s CEO, Karan Shah, to gain insight into the field of digital marketing.
We hope this blog on the marketing strategy of Parag Milk Foods has given you a good insight into the company’s marketing strategies.
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