Extensive Marketing Strategy of NTT – With Detailed Overview

In our last post, we learned about the marketing strategy of Welspun India, a leading textile company. In this blog, we will discuss the marketing strategy of NTT – Japan’s telecommunications corporation.

NTT is a Japan-based multinational telecommunication company with its headquarters in Tokyo, Japan. This company provides various telecommunication services including leader circuits, terminal equipment sales, telegraph, data communication, telephone and other related services.

The objective is to help you gain insights into NTT’s transition from being a Japan-based company to becoming one of the most recognized and respected firms all over the world.

In the last decade, the role of traditional marketing has decreased with rising artificial intelligence-driven algorithms that provide marketers with an easy-to-measure tool based on impressions, clicks, and other behavioural aspects.

Marketing has become a part of a company’s DNA that can either make it or break it. As users across the world go digital, marketing has followed them to the digital realm as well. If you are interested in new-age digital marketing, then you must definitely check out IIDE’s Free MasterClass on Digital Marketing 101 by our CEO and Founder, Karan Shah.

In this blog, we will fully cover the marketing strategy of NTT. But before we begin with the marketing strategy of NTT, let us dive deep and first start by learning the company’s story, target audience and digital presence of NTT which stands for The Nippon Telegraph and Telephone corporation.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Oct 21, 2022

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs......[Read full bio]