Profound Marketing Strategy of NIIT – With Company Overview

In a recent article, we talked about the marketing strategy of Classplus. In this article, we are going to deep dive into the marketing strategy of NIIT

IIT Delhi graduates Rajendra S. Pawar and Vijay K. Thadani founded NIIT in 1981 with a one million rupee investment. By opening nine centres in 1987, NIIT created a franchising model for IT education for the first time.

Marketing has now become essential for every kind of company irrespective of their industry and target audience. And with evolving marketing methods there are various benefits offered in this new age of marketing i.e digital marketing that helps you in targeting your ideal customers and satisfying each of them. 

If you want to learn about this rapidly growing and learned marketing skill then do watch the Free Masterclass taught by the founder of IIDE Karan shah and get a clear view of the concepts. 

In this study, we will look at the marketing strategy of NIIT, its story, STP Analysis and whatnot. So, let’s get started!

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Feb 18, 2023

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs......[Read full bio]