In a recent article, we talked about the marketing strategy of Classplus. In this article, we are going to deep dive into the marketing strategy of NIIT.
IIT Delhi graduates Rajendra S. Pawar and Vijay K. Thadani founded NIIT in 1981 with a one million rupee investment. By opening nine centres in 1987, NIIT created a franchising model for IT education for the first time.
Marketing has now become essential for every kind of company irrespective of their industry and target audience. And with evolving marketing methods there are various benefits offered in this new age of marketing i.e digital marketing that helps you in targeting your ideal customers and satisfying each of them.
If you want to learn about this rapidly growing and learned marketing skill then do watch the Free Masterclass taught by the founder of IIDE Karan shah and get a clear view of the concepts.
In this study, we will look at the marketing strategy of NIIT, its story, STP Analysis and whatnot. So, let’s get started!