Comprehensive Marketing Strategy of Meesho: In-depth Analysis

In this blog, we are going to gain insights about Meesho and have an in-depth analysis of the marketing strategy of Meesho.

Meesho is India’s number 1 reselling app which people have really started to trust. Meesho is a reliable source from where one can generate some money just by indulgence. Payments that take place on Meesho are instant, safe as well as secure. One needs to sell its products and start generating commission which is decided by sellers. We, in particular, will see Meesho’s marketing budget, and marketing mix, will do competitors analysis, marketing strategy of Meesho, campaigns, digital marketing presence, and more so let us begin!

About Meesho

marketing strategy of meesho-logo

Meesho (Short form of ‘Meri Shop’) was found on 13 August 2015 by Vidit Aatrey and Sanjeev Barnwal. It has stylish and top-quality products related to lifestyle that too which are at low and wholesale prices. If you are someone who is in search of quality products at low prices then Meesho is the right place for you where you can choose according to your liking from over 40-50 lakhs of top and quality products to over 700+ categories including fashion for both women and men, kids, accessories, kitchen and home essentials, health and beauty essentials and much more.

Aditya Shastri - Trainer at IIDE

Aditya Shastri

Lead Trainer & Business Development Head at IIDE

Updated on: Apr 19, 2024

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Author's Note:

I’m Aditya Shastri, and this case study has been created with the support of my students from IIDE's digital marketing courses.

The practical assignments, case studies, and simulations completed by the students in these courses have been crucial in shaping the insights presented here.

If you found this case study helpful, feel free to leave a comment below.

Aditya Shastri - Trainer at IIDE

Aditya Shastri

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Lead Trainer & Business Development Head at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.

Aditya has spearheaded IIDE’s B2B growth, forging partnerships with over 40 higher education institutions across India to upskill students in digital marketing and business skills. As a visiting faculty member at top institutions like IIT Bhilai, Mithibai College, Amity University, and SRCC, he continues to influence the next generation of marketers.

Apart from his marketing expertise, Aditya is also a spiritual speaker, often traveling internationally to share insights on spirituality. His unique blend of digital marketing proficiency and spiritual wisdom makes him a highly respected figure in both fields.