Comprehensive Marketing Strategy of McDowell’s No. 1

McDowell’s No.1 is one of the largest selling whiskey brands in the world today, thanks to its marketing strategies. It’s a brand that has become extremely popular among liquor enthusiasts or what we usually refer to as “Yaars”. 

In this case study, we take a deep dive into the Marketing Strategy of McDowells No 1 that made them successful, along with their marketing campaigns, marketing mix, SWOT analysis and competitor analysis.

So let’s start this case study by learning more about McDowell’s No 1.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Oct 21, 2022

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

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Lead Trainer & Head of Learning & Development at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.