Name: Precise Marketing Strategy Of ITA Airways - 2025 - IIDE
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<div class="raw-html-embed"><div data-bglz="1" class="et_pb_text_inner"><h2><strong>About ITA&nbsp;</strong></h2><p><img fetchpriority="high" decoding="async" class="aligncenter wp-image-349626 " src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736875405359-d623bfa0a2faed93e215879606114bc0.webp" alt="marketing strategy of ITA - logo" width="605" height="252"></p><p style="text-align: center;"><span style="font-weight: 400;">Source – Wikipedia</span></p><p><span style="font-weight: 400;">Italia Trasporto Aereo known as ITA Airways. ITA has been recently founded on 11 November 2020. It has its headquarters in Rome and Lazio, Italy.</span></p><p><span style="font-weight: 400;"> Its parent company is the government of Italy via the Ministry of Economy and Finance. ITA has an alliance with SkyTeam and SkyTeam Cargo.</span></p><p><span style="font-weight: 400;">This airline files over 60 domestic, European and some intercontinental destinations. But its main focus is on Milan- Linate.</span></p><p><b>Quick Stats –&nbsp;</b></p><div data-bglz="1" class="dcf-overflow-x-auto" tabindex="0"><table class="dcf-table dcf-table-bordered dcf-table-striped dcf-w-100%"><thead><tr><th scope="col">CEO</th><th scope="col">Fabio Lazzerini</th></tr></thead><tbody><tr><th scope="row">CMO</th><td data-label="Fabio Lazzerini">Giovanni Perosino</td></tr><tr><th scope="row">Area served</th><td data-label="Fabio Lazzerini">60 destinations (Italy/Europe/North Africa /Middle East, etc)</td></tr><tr><th scope="row">Industry</th><td data-label="Fabio Lazzerini">Airlines</td></tr><tr><th scope="row">Revenue</th><td data-label="Fabio Lazzerini">1.2 billion U.S. dollars.</td></tr><tr><th scope="row">Vision</th><td data-label="Fabio Lazzerini">“To become more digital and sustainable.”</td></tr><tr><th scope="row">Tagline</th><td data-label="Fabio Lazzerini">Italy is yours, and the world is ours.</td></tr></tbody></table></div><h2><b>Marketing Strategy of ITA –&nbsp;</b></h2><p><span style="font-weight: 400;">Before getting into the marketing strategy of ITA. Let’s first learn something about the It’s STP.</span></p><h3><b>Segmentation, Targeting and Positioning&nbsp;</b></h3><p><span style="font-weight: 400;">ITA segments its target audience into 2 parts one is for domestic travellers and the other is the international travellers.</span></p><p><span style="font-weight: 400;">ITA mainly targets the audience in Italy.</span></p><p><span style="font-weight: 400;">ITA Airways has positioned itself as the top airline group in Italy thanks to careful attention to service quality, fleet upkeep, and passenger help.</span></p><h3><b>Marketing campaigns</b></h3><ul><li><strong>Ad Campaign on 1- Anniversary</strong></li></ul><p><img decoding="async" class="aligncenter wp-image-349625 " src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736875406220-39033145e0272b3ab39224f65c1937cf.webp" alt="marketing strategy of ITA - marketing campaign" width="518" height="537" data-srcset="https://iide.co/wp-content/w3-webp/uploads/2022/11/Screenshot-375.pngw3.webp 518w, https://iide.co/wp-content/uploads/2022/11/Screenshot-375-480x497.png 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 518px, 100vw"></p><p><span style="font-weight: 400;">ITA Airways launched this campaign to celebrate its first anniversary. ITA airways have taken 9M passengers in its first year.</span></p><p><span style="font-weight: 400;">They released a 60-sec ad on their social media handles to showcase the success and compared itself to a one-year-old child who learns a lot of things in their first year.</span></p><p><span style="font-weight: 400;">“However, in spite of everything, and thanks to the commitment and dedication of the Company’s staff, ITA Airways has stuck to its plan, which is grounded in four core objectives sustainability, digitisation, innovation and customer focus – to be achieved under the banner of the Made in Italy.” – ITA Airways</span></p><h3><b>Social media marketing&nbsp;</b></h3><p><span style="font-weight: 400;">You can find ITA Airways on the following social media platforms –</span></p><ul><li><span style="font-weight: 400;">Instagram – 37.2 K</span></li><li><span style="font-weight: 400;">Facebook – 21K</span></li><li><span style="font-weight: 400;">LinkedIn – 45.4K</span></li><li><span style="font-weight: 400;">Twitter – 5K</span></li></ul><h3><b>SEO Strategy</b></h3><p><img decoding="async" class="aligncenter wp-image-349624 " src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736875407172-57f7d5acc2c2715f7dc024301897ac63.webp" alt="marketing strategy of ITA - ubersuggest seo screenshot" width="505" height="634" data-srcset="https://iide.co/wp-content/w3-webp/uploads/2022/11/Screenshot-374.pngw3.webp 505w, https://iide.co/wp-content/uploads/2022/11/Screenshot-374-480x603.png 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 505px, 100vw"></p><p style="text-align: center;"><span style="font-weight: 400;">Source – Ubersuggest</span></p><p><span style="font-weight: 400;">As per the SEO Standards organic keywords below or around 500 are reviewed as bad, above 1000 are reviewed as good and above 10,000 are reviewed amazingly. And as seen ITA has 42K+ organic keywords which are amazing.&nbsp;</span></p><p><span style="font-weight: 400;">Monthly traffic of more than 20,000 is reviewed as amazing. ITA has monthly visits of around 2.2M which is impressive.</span></p><h3><b>Ecommerce strategy</b></h3><p><span style="font-weight: 400;">ITA Airways has a website from which you can book both domestic and international trip tickets.</span></p><h3><strong>Influencer Marketing&nbsp;</strong></h3><p>ITA Airways does not use any influencer marketing as of now. But being an airline company ITA Airways can use influencer marketing to promote their airlines not only in Italy but worldwide. By this, they can attract a global audience.</p><h3><b>Mobile Apps</b></h3><p><span style="font-weight: 400;">ITA Airways also has a mobile app on Playstore. It has ratings around 3 and has 1L+ downloads as well.</span></p><h3><b>Content marketing</b></h3><p><span style="font-weight: 400;">Along with their social media content and content on their websites, there are some websites that posts blog about ITA Airways for their audience to know more about the company.</span></p><p><span style="font-weight: 400;">This brings us to the end of the marketing strategy of ITA Airways. Lets us conclude our findings about the company.</span></p></div></div>

<div class="raw-html-embed"><div data-bglz="1" class="et_pb_text_inner"><h2><b>Conclusion – What’s unique about the marketing strategy of ITA Airways?</b></h2><p><span style="font-weight: 400;">ITA Airways is a recently formed company. But still has taken all the necessary steps to make the company successful.&nbsp;</span></p><p><span style="font-weight: 400;">It has some amazing followers and engagement on its social media platforms.</span></p><p><span style="font-weight: 400;">They have an amazing SEO Strategy as seen by their organic keywords and monthly visits. This shows that they have used digital marketing wisely.</span></p><p><span style="font-weight: 400;">As seen for this company you can see the power of digital marketing. Even if the company is new digital marketing helps you to reach out to your audience and helps you to serve them according to their needs and wants.</span></p><p><span style="font-weight: 400;">If you also want to grow your company like this and want to learn digital marketing for that then here we are for your help we offer <a href="https://iide.co/blog/best-digital-marketing-courses/">Online Digital Marketing Courses</a> and <a href="https://iide.co/master-mba-digital-marketing/">MBA in Digital Marketing Course</a> from which you can learn digital marketing in the easiest way.&nbsp;</span></p><p><span style="font-weight: 400;">If you liked this inspiring and detailed marketing strategy of ITA do check <a href="https://iide.co/case-studies/">IIDE Knowledge Portal</a>.</span></p><p><span style="font-weight: 400;">Thank you for going through the case study till the end. Feel free to share your views on the marketing strategy of ITA in the comments section.</span></p></div></div>

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Searching for the marketing strategy of ITA Airways? In this case study we have discussed marketing strategy with its STP analysis and campaigns.

Precise Marketing Strategy Of ITA Airways - 2025 - IIDE

<div class="raw-html-embed"><div class="et_pb_text_inner"><p><span style="font-weight: 400;">In the previous article, we learnt the </span><a href="https://iide.co/case-studies/marketing-strategy-of-air-india/"><span style="font-weight: 400;">marketing strategy of Air India</span></a><span style="font-weight: 400;">. In this article, we are going to discuss the marketing strategy of ITA. ITA is an Airways company.</span></p><p><span style="font-weight: 400;">You all will agree that now the world is accepting and becoming more digital. Marketing is the DNA of any business. Marketing helps you in making your audience aware of your brand.</span></p><p><span style="font-weight: 400;"> If you want to learn more in-depth about digital marketing then do check out<a href="https://masterclass.iide.co/video/digital-marketing-fundamentals?utm_source=Blog&amp;utm_medium=Internal_Link&amp;utm_campaign=MasterClass"> IIDE’s Free Masterclass</a> by the CEO &amp; Founder of IIDE, Karan Shah.</span></p><p><span style="font-weight: 400;">Now let’s get into our article i.e Marketing Strategy of ITA.&nbsp;</span></p></div></div>

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Precise Marketing Strategy of ITA Airways – With Detailed Explanation

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