Complete Marketing Plan of Indian Overseas Bank – A Case Study

Over the years, Indian Overseas Bank, popularly known as IOB has emerged as one of the leading banks of our country and part of its success can be attributed to its marketing strategy and having a strong marketing strategy is crucial for any brand to reach its customer base. 

In this case study, we will dig a little deeper into how the Indian Overseas Bank has rolled out its marketing plan by going through its 4Ps of the marketing mix, its marketing strategies and the digital presence that it has built over the years. So let us start by understanding a little about IOB in the coming section.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Sep 10, 2024

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

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Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs......[Read full bio]