Name: Effective Marketing Strategy Of Hikvision - 2025 | IIDE
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<div class="raw-html-embed"><div data-bglz="1" class="et_pb_text_inner"><h2><strong>About Hikvision –&nbsp;</strong></h2><p style="text-align: center;"><img decoding="async" class="aligncenter wp-image-364344 " src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736875183085-57fc9451a3ff8bd7f3aec17950209fad.webp" alt="marketing strategy of hikvision - hikvision logo" width="410" height="55"></p><p style="text-align: center;"><strong>Source – Wikipedia&nbsp;</strong></p><p><span style="font-weight: 400;">Hikvision, which was founded in 2001, has paved the route to being one of the top providers of surveillance solutions by focusing on the video surveillance market. Hikvision placed 800th in the 2019 edition of Forbes Global 2000. Hikvision appears to be advancing, having established its own position in the market in just 21 years thanks to its unwavering commitment to the creation of cutting-edge technology.</span></p><p><span style="font-weight: 400;">Hikvision’s dedication to developing the greatest marketing methods is another factor in its success. Most recently, the company created Digital Showroom, a virtual version of its actual showroom that you can access from the comfort of your home.</span></p><p><span style="font-weight: 400;">You can take a self-guided virtual tour that is more than simply a digitalized version of a physical showroom, listen to the audio commentary, rotate goods to get 360° views with detailed zoom and examine technology applications in user-friendly, interactive ways that are rarely seen at trade exhibitions.</span></p><p><b>Quick Stats</b></p><div data-bglz="1" class="dcf-overflow-x-auto" tabindex="0"><table class="dcf-table dcf-table-bordered dcf-table-striped dcf-w-100%"><tbody><tr><td>CEO</td><td>Hu Yangzhong</td></tr><tr><td>CMO</td><td>Tony Yang</td></tr><tr><td>Area Served</td><td>Worldwide</td></tr><tr><td>Industry</td><td>Video surveillance</td></tr><tr><td>Market Revenue</td><td>RMB 81.42 billion (2021)</td></tr><tr><td>Vision</td><td>Empower vision for the security and growth of the world</td></tr><tr><td>Tagline</td><td>“See Far, Go Further”</td></tr></tbody></table></div><h2><strong>Marketing Strategy of Hikvision –&nbsp;</strong></h2><p><span style="font-weight: 400;">Let’s begin the case study on the marketing strategy of Hikvision revealing its STP Analysis because there are many aspects to take into account while creating the ideal marketing strategy.</span></p><h3><strong>Segmentation, Targeting and Positioning&nbsp;</strong></h3><p><span style="font-weight: 400;">Hikvision segments its products into Civilian and military surveillance products. It offers products like –&nbsp;</span></p><ul><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Network Products</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Turbo HD Products</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Access Control</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Video Intercom</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Alarm</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Display and Control</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Transmission</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Thermal</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Intelligent Traffic</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Onboard Security</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Software</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">HiLook</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Accessories</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Portable Products</span></li></ul><p><span style="font-weight: 400;">Hikvision typically had a large presence in education, offering surveillance and access systems to schools, colleges, and universities all over the world, with a focus on customers in the retail, transportation, construction, financial, and pharmaceutical industries.</span></p><p><span style="font-weight: 400;">Hikvision is positioned as the producer and distributor of military and commercial video surveillance equipment.</span></p><h3><strong>Marketing Campaigns</strong></h3><p><img fetchpriority="high" decoding="async" class="aligncenter wp-image-364331 " src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736875183889-b302126fcf802715631dfcfc44376461.webp" alt="marketing strategy of hikvision - marketing campaign " width="400" height="195"></p><p><span style="font-weight: 400;">During ISC West week, April 9–12, 2019, Hikvision launched its “Focused On Your Success” marketing campaign. Six Hikvision employees discuss their occupations and how they work to support the company’s clients in the advertising campaign, which showcases the diverse and devoted North American staff. </span></p><p><span style="font-weight: 400;">Print media, prominent quotes on Hikvision’s Instagram account, as well as individual video interviews with each employee, posted on LinkedIn and highlighted on Hikvision USA’s YouTube page, are all a part of the advertising campaign.</span></p><p><img decoding="async" class="aligncenter wp-image-364333 " src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736875184546-b000b71cd425bdb874b82503cabcc454.webp" alt="marketing strategy of hikvision - marketing campaign" width="394" height="180"></p><p><span style="font-weight: 400;">Hikvision Announces Launch of Exclusive Sales Promotion on Top Camera Series</span></p><p><span style="font-weight: 400;">Dealers can now test cutting-edge Hikvision product innovations for 50% less.</span></p><p><span style="font-weight: 400;">Dealers have the chance to test high-end Hikvision products at a discounted price point from now until August 31. This is the ideal chance to get hands-on experience with our products and technology. Part of Hikvision’s Project Assurance programme, the Evaluation Promotion gives qualifying dealers a 50% discount on a selection of Hikvision cameras.</span></p><p><span style="font-weight: 400;">“Through the Evaluation Promotion, we encourage qualified physical security dealers to test our products at reduced price points so they can provide us with their honest feedback,” said John Xiao, Vice President of Marketing, at Hikvision USA.</span></p><h3><strong>Social Media Marketing&nbsp;</strong></h3><ul><li><span style="font-weight: 400;">Facebook: 89K</span></li><li><span style="font-weight: 400;">Instagram: 113K</span></li><li><span style="font-weight: 400;">LinkedIn: 215K</span></li><li><span style="font-weight: 400;">Twitter: 11.4K</span></li></ul><p><span style="font-weight: 400;">Hikvision is most active and followed on LinkedIn and then Instagram.</span></p><p><span style="font-weight: 400;">Hikvision usually posts Promotional Content.</span></p><h3><strong>SEO Strategies&nbsp;</strong></h3><p><img decoding="async" class="aligncenter wp-image-364332 " src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736875185235-2efc51617b2d6f8af07fa88b38dbbd5b.webp" alt="marketing strategy of hikvision - ubersuggest seo screenshot" width="399" height="499"></p><p style="text-align: center;"><b>Source – UberSuggest</b></p><p><span style="font-weight: 400;">According to SEO Standards, a number of keywords – below 500 is bad, above 1000 is good, 10,000+ is amazing and as seen Hikvision has 182K+ organic keywords which are impressive.</span></p><p><span style="font-weight: 400;">Further, they have monthly visits of around 1.5M which is huge as above 20000 visits a month is good.</span></p><h3><strong>Influencer Marketing</strong></h3><p><span style="font-weight: 400;">Hikvision does not use any kind of influencer marketing. But they should opt for this method and collab with influencers to have a face for the brand which helps in gaining the audience’s trust.</span></p><h3><strong>E-Commerce Strategies</strong></h3><p><span style="font-weight: 400;">Hikvision does not have an e-commerce portal but there is detailed information available about each and every product that they offer on their official website. This helps their customers to identify which product is best for them as per their needs.</span></p><h3><strong>Mobile Apps</strong></h3><ul><li><span style="font-weight: 400;">Hik-Connect – for End User has 4.2 ratings and 10L+ downloads. This app is designed to work with the devices offered by Hikvision.&nbsp;</span></li><li><span style="font-weight: 400;">Hik-Partner Pro – It is not available in India.</span></li></ul><h3><strong>Content Marketing Strategies</strong></h3><p><span style="font-weight: 400;">As for content marketing strategy, Hikvision has a separate Newsroom section on their official website on which they publish their Blogs, Latest News, Success Stories and Press Mentions which helps their target audience to learn more about the company.</span></p><p><span style="font-weight: 400;">This brings us to the end of the marketing strategy of Hikvision.&nbsp;</span></p></div></div>

<div class="raw-html-embed"><div data-bglz="1" class="et_pb_text_inner"><h2><strong>What’s Unique in the Marketing strategy of Hikvision?</strong></h2><p><span style="font-weight: 400;">As demonstrated in the case study discussed above, Hikvision has a specific audience targeting strategy, which is advantageous as it saves your efforts in marketing your company to people who are not connected to or interested in your product. </span></p><p><span style="font-weight: 400;">Hikvision maintains active social media accounts, particularly on LinkedIn &amp; Instagram. They have excelled in their SEO Strategy, receiving an astounding 1.5M monthly visits.</span></p><p><span style="font-weight: 400;">From this, it can be seen that Hikvision has established such a position in consumers’ minds and in the market. The primary and most important factors in Hikvision’s success are its distinctive marketing strategies.</span></p><p><span style="font-weight: 400;">As can be seen, marketing has undergone a significant transformation. Everything from targeting to selling is now done online. This demonstrates the growing requirement for organisations to understand and utilise digital marketing. This causes a rise in demand for such knowledgeable digital marketers. </span></p><p><span style="font-weight: 400;">You have the choice to learn from IIDE’s<a href="https://iide.co/online-digital-marketing-course/"> Online Digital Marketing Program</a> and <a href="https://iide.co/master-mba-digital-marketing/">Post-Graduation Program</a>&nbsp;if you are curious and want to upgrade your skills with this in-demand expertise.</span></p><p><span style="font-weight: 400;"><a href="https://iide.co/case-studies/">IIDE Knowledge Portal</a> is the spot for you enthusiastic minds if you want to learn more about the marketing strategies of additional businesses like the marketing strategy of Hikvision.</span></p><p><span style="font-weight: 400;">We appreciate you reading all the way through this post. Please leave your thoughts in the comments area on this marketing strategy of Hikvision.</span></p></div></div>

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The study mainly focuses on the marketing strategy of Hikvision with a detailed description of social media, campaign, SEO strategy and more.

Effective Marketing Strategy Of Hikvision - 2025 | IIDE

<div class="raw-html-embed"><div class="et_pb_text_inner"><p><span style="font-weight: 400;">In our previous article, a detailed </span><a href="https://iide.co/case-studies/swot-analysis-of-hikvision/"><span style="font-weight: 400;">SWOT analysis of Hikvision</span></a><span style="font-weight: 400;"> was done. This article will shed extra light on the <strong>marketing strategy of Hikvision</strong> that led to its success and growth.</span></p><p><span style="font-weight: 400;">The objective is to help you gain insights into how Hikvision went from </span><span style="font-weight: 400;">being a small household name to becoming one of the leading suppliers of surveillance solutions with the video surveillance market as its core competency.</span></p><p><span style="font-weight: 400;">Marketing is an essential aspect of a company that may make or break it. Marketing has migrated to the digital sphere along with users from all over the world. Check out Karan Shah, the CEO and founder of IIDE <a href="https://masterclass.iide.co/video/digital-marketing-fundamentals?utm_source=Blog&amp;utm_medium=Internal_Link&amp;utm_campaign=MasterClass">Free Masterclass on Digital Marketing 101</a> if you’re interested in modern digital marketing.</span></p><p><span style="font-weight: 400;">In this article, we’ll go over every aspect of the marketing strategy of Hikvision. Let’s start by studying the company’s history, target market, and online presence before we dive in deep.</span></p></div></div>

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Effective Marketing Strategy of Hikvision – With Detailed Explanation

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