Marketing Strategy of Future Retail: Key Tactics & Insights

Whenever someone says “let’s go to the supermarket”, you get a strong recall of either DMart or Big Bazaar, isn’t it? That’s why in this case study, we would go through Big Bazaar’s parent organization, Future Retail Limited, to understand the marketing strategies it has implemented that reinforce such a strong brand recall in the minds of customers. 

We would go through the marketing strategy of Future Retail by understanding the 4Ps of the marketing mix, its marketing and campaigns strategies along with its digital marketing overview by going through its social media presence and website analysis. So let’s get started by first knowing about Future Retail.