Extensive Marketing Strategy of Fresh to home – A Case Study

India consumes about $ 30 billion worth of meat annually. And this demand is expected to grow faster, driven by factors such as economic growth, rising per capita income, urban trends, and a rise in the awareness of the nutrition provided by meat and related products.

However, 90 percent of this demand has been primarily addressed by the unorganized market. This is changing with various companies trying to provide meat directly to your doorstep. One such brand is Fresh to home. In this blog, we will have insights about the company and also understand the marketing strategy of Fresh to home.

About Fresh to home 

Fresh to home is a meat delivery company. It is an online grocery store that sells a range of seafood and meat to its users a list of website products including fish, poultry, mutton, beef, and fillet. The fish contains shells, freshwater, and seawater. It enables them to bring their seafood and meat to the website. The app learns fish based on neural network training that finds the type of fish. We use technology based on AI, which is a US patent. The technology is based on the experience of a basic group in Zynga. They were able to focus on making the app more interactive and easy to use for fishermen.

The company’s current income stands at Rs 600 rupees and is expected to grow to Rs 1,500 crore by December next year, the founder said.

FreshToHome currently has 16 Lakh orders per month and has approximately 18 lakh customers. It employs 19,000 people and works with many farmers.

The company recently launched Fresh to Home Daily, a daily service to deliver milk, fruit, vegetables, and other daily essentials. It will also split to bring some new products like parathas, chapati, flour, etc soon.

Bringing fishermen online 

The app works on a simple and simulated game model. When the fisherman starts the app, the camera “reads” the fish, and checks the variety, size, depending on what the fisherman puts in his business. On the other hand, one or two “feet on the road” bounce off the auction, picking up trapped fish and transporting them in cold series to the appropriate facilities.