Name: Exclusive Marketing Strategy Of FIS - 2025 - IIDE
Brand: IIDE
Rating: 9.9 (103837 reviews)

medium_upload-1736874832166.png

small_upload-1736874832166.png

thumbnail_upload-1736874832166.png

upload-1736874832166.png

<div class="raw-html-embed"><div data-bglz="1" class="et_pb_text_inner"><h2><b>About FIS –&nbsp;</b></h2><p><img decoding="async" class="aligncenter wp-image-363364 " src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736874828040-f4dc072a377004df12d1be6b627dd598.webp" alt="marketing strategy of fis - fis logo" width="335" height="140"></p><p style="text-align: center;"><strong>Source – Wikipedia</strong></p><p><span style="font-weight: 400;">An American international firm called Fidelity National Information Services, Inc. (FIS) provides a variety of financial goods and services. As of Q2 2020, FIS offers its products in three main segments: Merchant Solutions, Banking Solutions, and Capital Market Solutions. FIS is well recognised for developing Financial Technology, or FinTech. In support of more than 20,000 clients worldwide, FIS processes around 75 billion transactions annually, enabling the movement of almost $9 trillion.</span></p><p><span style="font-weight: 400;">FIS is a forerunner in innovation and administration that assists organizations and networks with flourishing by propelling business and the monetary world. It majorly offers its services in three segments which are Merchant Solutions, Banking Solutions, and Capital Market Solutions.</span></p><p><span style="font-weight: 400;">Fis was founded in 1968, Its headquarter is in Jacksonville, Florida, U.S. and have a presence in more than 50 countries. The Chairman &amp; CEO of the company is Gary A. Norcross and President is Stephanie Ferris.</span></p><p><span style="font-weight: 400;">According to the FinTech Forward 2016 rankings, FIS came in second place. FIS became the biggest processing and payments company in the world after the completion of its most recent agreement to purchase Worldpay for $35 billion in Q3 of 2019.</span></p><p><b>Quick Stats</b></p><div data-bglz="1" class="dcf-overflow-x-auto" tabindex="0"><table class="dcf-table dcf-table-bordered dcf-table-striped dcf-w-100%"><tbody><tr><td>CEO</td><td>Gary A. Norcross</td></tr><tr><td>CMO</td><td>Ellyn Raftery</td></tr><tr><td>Area Served</td><td>Worldwide</td></tr><tr><td>Industry</td><td>FinTech</td></tr><tr><td>Market Revenue</td><td>13.88 billion USD (2021)</td></tr><tr><td>Vision</td><td>WE LIFT ECONOMIES AND COMMUNITIES BY ADVANCING THE WAY THE WORLD PAYS, BANKS AND INVESTS.</td></tr><tr><td>Tagline</td><td>reliability begins – and never ends – with stability.</td></tr></tbody></table></div><h2><b>Marketing Strategy of FIS –&nbsp;</b></h2><p><span style="font-weight: 400;">Let’s know about the marketing strategy of FIS and how Fis is capturing the market with their campaign etc.</span></p><h3><b>Segmentation, Targeting and Positioning&nbsp;</b></h3><p><span style="font-weight: 400;">Segmentation of Fis is like they are majorly in Investment banking and also provide consultancy regarding it. As we discussed that Fis is a FinTech company and it majorly deals with investment and consultancy. They consult companies that how they can invest profitably not only companies but also individuals get benefitted from this.&nbsp;</span></p><p><span style="font-weight: 400;">As Fis is a FinTech organization its target audience is millennials from 15-45 years of age as they are the ones who know how to use FinTech and need financial services most.</span></p><p><span style="font-weight: 400;">Fis made its positioning by giving fast and online services in Financial Sector. As per some resources, Fis is the first company to adopt FinTech. It makes everyone realise that Financial work also can be done through online mode.</span></p><h3><b>Marketing Campaigns</b></h3><ul><li><b>‘More Than’ Campaign</b></li></ul><p><img decoding="async" class="aligncenter wp-image-363363 " src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736874828984-06cfd4c351f04bf286f5c5d4cb64010d.webp" alt="marketing strategy of fis - marketing campaign" width="391" height="207"></p><p><span style="font-weight: 400;">FIS launched a highly targeted 1:Few account-based marketing (ABM) campaign in collaboration with B2B demand marketing agency Quarry with the goal of educating, reshaping perceptions, and cultivating relationships with senior decision-makers at 13 current top accounts, many of which include the largest businesses in the U.S. retail industry.</span></p><p><span style="font-weight: 400;">The resulting account-based plan heavily relied on account-targeted digital aircover in the form of customised targeted banner ads, customised targeted native ads, and paid social ads—all of which pointed back to a customised landing page powered by Marketo—with campaign goals focused on developing relationships and reputation. When a contact interacted with a touchpoint, automated notifications were set up to notify reps, allowing the rep to follow up properly.</span></p><p><span style="font-weight: 400;">Just over 3.5 million impressions and over 10,000 clicks were produced by this hyper-targeted campaign, all of which came from important decision-makers at top-priority accounts. Additionally, all ad units are beating industry benchmarks (some even more so! ), which we believe is a tribute to the effectiveness of such distinctive account-based personalisation.</span></p><p><span style="font-weight: 400;">At the ANA New York’s 2021 Global ACE Awards, “More Than” was named the winner of the “Best ABM Campaign” category.</span></p><h3><b>Social Media Marketing</b></h3><ul><li><span style="font-weight: 400;">Facebook: 24K followers</span></li><li><span style="font-weight: 400;">Instagram: 5K followers</span></li><li><span style="font-weight: 400;">LinkedIn: 4L followers</span></li><li><span style="font-weight: 400;">Twitter: 25K followers</span></li></ul><p><span style="font-weight: 400;">Fis is active on Social Media like Instagram, LinkedIn, Facebook and Twitter. It has Maximum followers on LinkedIn than on Twitter.&nbsp;</span></p><h3><b>SEO Strategies&nbsp;</b></h3><p><img decoding="async" class="aligncenter wp-image-363362 size-full" src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736874830533-46854428e4eb18ececacdbf70f29313b.webp" alt="marketing strategy of fis - ubersuggest seo screenshot" width="358" height="552" data-srcset="https://iide.co/wp-content/w3-webp/uploads/2022/12/Screenshot-548.pngw3.webp 358w, https://iide.co/wp-content/uploads/2022/12/Screenshot-548-195x300.png 195w, https://iide.co/wp-content/uploads/2022/12/Screenshot-548-150x231.png 150w" sizes="(max-width: 358px) 100vw, 358px"></p><p style="text-align: center;"><strong>Source – UberSuggest&nbsp;</strong></p><p><span style="font-weight: 400;">Here as per SEO ranking, It is clear that the number of keywords is amazing because it is more than 10,000. Organic keywords are like 119,510 which is also a good sign. We can see huge traffic footfalls per month like 235,872 which is great. As monthly traffic of more than 20K is amazing. Here we can easily state that the marketing team is doing wonderful work in SEO.</span></p><h3><strong>Influencer Marketing</strong></h3><p><span style="font-weight: 400;">Information is not available about the influencer marketing of FIS. FIS does not influencer marketing to promote its services to its target audience. But they should try and explore influencer marketing as it is one of the rapidly accepted marketing strategies which is used to gain people’s trust for the brand.</span></p><h3><b>Ecommerce Strategies</b></h3><p><span style="font-weight: 400;">Talking about eCommerce strategy then Fis global has its own website to serve its services. Each country has their own domain for this and Fis is doing wonders in the same. Having different domains for different countries makes it easy and convenient for the company as well as the customers of the specific location as they get customised options best for them.</span></p><h3><b>Mobile Apps&nbsp;</b></h3><p><span style="font-weight: 400;">FIS has a mobile app available on Google Play Store as well as the app store </span><b>FIS Mobile</b><span style="font-weight: 400;"> it has 3.7 ratings and 5T+ downloads.</span></p><h3><b>Content Marketing Strategy</b></h3><p><span style="font-weight: 400;">Fis is not active on all social media but its presence on LinkedIn is very high and the company’s posters and articles are always interesting and interactive for its audience. They are using good keywords to reach as many crowds as they can and it helps them to grow as a leading FinTech Company.</span></p><p><span style="font-weight: 400;">Here we are at the end of our detailed marketing strategy for FIS. Let’s Conclude it.</span></p></div></div>

<div class="raw-html-embed"><div data-bglz="1" class="et_pb_text_inner"><h2><b>What’s unique about the marketing strategy of FIS?</b></h2><p><span style="font-weight: 400;">Fis is not doing grand marketing as it is a FinTech company but if we see at the SEO side then they are doing wonders we know SEO is the best organic way to reach out to more and more people so they are catering to the huge crowds by SEO.</span></p><p>Fis should carry out more marketing campaigns to connect with its customers and increase awareness among its target audience. Nowadays social media is one of the best ways to connect with your customers. Fis is not using social media, they can try and optimise their social media strategy.</p><p>Overall marketing strategy of FIS is good but there are still some places where there is room for improvement.</p><p><span style="font-weight: 400;">One of the key foundational elements of any organisation is marketing, which is currently undergoing fast transformation. Learning about the expanding sector of digital marketing is crucial given its growing relevance.</span></p><p><span style="font-weight: 400;">Businesses are looking for digital marketers because of the increased importance of digital marketing. Check out IIDE’s<a href="https://iide.co/online-digital-marketing-course/"> Online Digital Marketing Course</a> and <a href="https://iide.co/master-mba-digital-marketing/">MBA in Digital Marketing Course</a> to upskill if you’re interested.</span></p><p><span style="font-weight: 400;">If you enjoy this kind of in-depth company study like the marketing strategy of FIS, our <a href="https://iide.co/case-studies/">IIDE Knowledge portal</a> has more enlightening case studies.</span></p><p><span style="font-weight: 400;">Thank you for reading, and please feel free to comment below with your opinions on this case study on the marketing strategy of FIS.</span></p></div></div>

<div class="raw-html-embed"><h3>
Courses Recommended for you
</h3></div>


medium_ks-cta-bg.webp

small_ks-cta-bg.webp

thumbnail_ks-cta-bg.webp

ks-cta-bg.webp

Register Now

<div class="raw-html-embed"><ul>
    <li>
        45 Mins Masterclass
    </li>
    <li>
        Watch Anytime, Anywhere
    </li>
    <li>
        1,00,000+ Students Enrolled
    </li>
</ul></div>

medium_Karan-Shah-cta.webp

small_Karan-Shah-cta.webp

thumbnail_Karan-Shah-cta.webp

Karan-Shah-cta.webp

small_dm-masterclass-sidebar-cta.webp

thumbnail_dm-masterclass-sidebar-cta.webp

dm-masterclass-sidebar-cta.webp

<p style="line-height:1em;">
    <span style="font-size:34px;">Learn Digital Marketing for FREE</span>
</p>

<div class="raw-html-embed"><h2>
Frequently Asked Questions
</h2></div>


<h2>Awards &amp; Recognition</h2>

small_home-page-odmc-image.webp

thumbnail_home-page-odmc-image.webp

home-page-odmc-image.webp

download-icon.webp

Get Brochure

Advanced Online Digital Marketing Course

<p>Our alumni secured top digital marketing roles by showcasing the impactful projects they completed during IIDE’s advanced digital marketing course.</p>

<h2><span>Real-World Projects</span> That Launched Careers</h2>

<p>Stand out in the digital marketing industry with globally recognised certifications from IIDE and top platforms like Google, Meta, and HubSpot.</p>

<h2>Earn Globally Recognised <span>Certifications</span></h2>

<h2>Choose What's <span>Best for You</span></h2>

<p>Our online digital marketing course with placement includes an updated syllabus, featuring the latest digital marketing concepts. With practical training &amp; numerous live projects, this syllabus will prepare learners for today’s demanding industry.</p>

<h2>Master Digital <span>Skills That Matter</span></h2>

<p>Become a digital marketing strategist in today’s AI-dominated industry with some of the top online digital marketing courses in India offered by IIDE.</p>

<h2>Digital Marketing <span>Tools You’ll Master</span></h2>

No cost EMI and flexible 6, 9, or 12 monthly plans available.

EMI partners

<p>Enrolling in our online digital marketing course with placement means more than just learning from the top minds in the field — You can also choose to step onto our campus, connect with trainers, and learn in an inspiring environment.</p>

<h2><span>Campus</span> Immersion</h2>

<h2>Frequently Asked <span>Questions</span></h2>

<p>Select the certification that aligns with your goals. Want an even richer experience? Don’t forget to opt for Campus Immersion to take your learning to the next level.</p>

<h2>Your Investment in a <span>Brighter Future</span></h2>

<h2>Our <span>Hiring Partners</span></h2>

<p>Our trainers are seasoned professionals bringing years of expertise to every session. With their guidance, you’ll gain practical insights and the skills needed to lead in the digital world.</p>

<h2>Learn From the <span>Best Minds in the Industry</span></h2>

<h2>Learning <span>Methodology</span></h2>

<h2>Our Placement Statistics</h2>

<p>Our advanced digital marketing course is all about empowering students with real-world industry knowledge, hands-on learning, and the confidence to innovate and lead in the digital age.</p>

<h2>We don't just teach digital marketing, <span>we build Digital Leaders!</span></h2>

<p>We've helped thousands turn their dreams into careers through our digital marketing course with placement. Their success stories are all the proof you need.</p>

<h2>Turning Ambition Into <span>Achievements</span></h2>

<h1>Top Online Digital Marketing Courses in India With <span>AI Integrated Syllabus</span></h1>

<p>Explore how IIDE helped shape their careers and fuel their success</p>

<h2>Hear It From <span>Our Alumni</span></h2>

Download Brochure

<h2>Learning Methodology</h2>

<h2>We Don’t Just Teach Digital Marketing — <span>We Build Digital Leaders</span></h2>

<h1>#1 Online <span>Digital Marketing Course in Nepal</span></h1>

<p>UAE’s best Online Digital Marketing Course taught by industry experts in a comprehensive and interactive format with self-paced and live online sessions.</p>

<h1>#1 Online <span>Digital Marketing Course in Dubai</span></h1>

<p>An overview of the career support and accomplishments of alumni from our Digital Marketing PG programs.</p>

<p>93% of IIDE Students Are Placed At Top Organisations</p>

<h2><span>Our Alumni</span> Leading the Digital World</h2>

<p>54% Average Salary Hike</p>

<h2>Awards &amp; <span>Recognition</span></h2>

small_home-page-pg-course-card.webp

thumbnail_home-page-pg-course-card.webp

home-page-pg-course-card.webp

Post-Graduation in Digital Marketing & Strategy

<p>Our alumni secured top digital marketing roles by showcasing the impactful projects they completed during the course.</p>

<p>Stand out in the digital marketing industry with globally recognized certifications from IIDE and top platforms like Google, Facebook, and HubSpots.</p>

<h2>Earn Globally Recognised <span>Certification</span></h2>

Curriculum Co-Designed & Co-Certified by Industry Leader

<p>Fastrack your digital marketing career with our 11-month Postgraduate Programme.</p>

<p>Our A-Z digital marketing curriculum goes beyond execution. We'll show you how to strategise like a pro, with practical experience to back it up. Here's a glimpse of what you'll learn:<br>&nbsp;</p>

<h2>PG in Digital Marketing &amp; <span>Strategy Syllabus</span></h2>

<h2><span>Digital Marketing Tools</span> You'll Master</h2>

<p>Fees start at:</p><h3>₹ 24,427 / Month</h3><ul><li>750+ In-person hours of learning</li><li>Mentoring from CXO's &amp; CMO's of leading brands</li><li>6 live brand projects</li><li>3 months mandatory Internship</li><li>100% Placement Assistance</li><li>No cost EMI and flexible 6, 9, or 12 monthly plans available.</li></ul>

Empower Your Education With Scholarship

Scholorship worth of

<p>Choose a payment plan that works for you. With flexible options, we make it easier to invest in your future and achieve your dreams without compromise.</p>

<p>Our trainers are seasoned professionals bringing years of expertise to every session. With their guidance, you'll gain practical insights and the skills needed to lead in the digital world.</p>

<p><strong>Preparatory Lecture Starts: 8th Feb 2025 | Only 4 Seats Left for ₹1,25,000 Early Bird Scholarship.</strong></p>

<p>Our PG in digital marketing &amp; strategy is all about empowering students with real-world industry knowledge, hands-on learning, and the confidence to innovate and lead in the digital age.</p>

<h2>Achievements of Our <span>Graduate</span></h2>

<p>From cutting-edge facilities to real-world training, IIDE offers an unparalleled environment for digital marketing educations.</p>

<h2>The IIDE Experience: <span>A Campus Built for Success</span></h2>

<h1>PG in Digital Marketing &amp; Strategy With Placement Assistance</h1>

<p>Explore how IIDE’s digital marketing courses helped shape their careers and fuel their success.</p>

Glimpse of what you’ll learn

Unlock Placement Statistics

<p>
    Dive into the numbers that make us the #1 choice for career success
</p>

medium_Salary Distribution_Desktop.webp

small_Salary Distribution_Desktop.webp

thumbnail_Salary Distribution_Desktop.webp

Salary Distribution_Desktop.webp

thumbnail_Salary Distribution_Mobile.webp

Salary Distribution_Mobile.webp

<p>
    Want to Know Why 2,50,000+ Students Trust Us?
</p>

<div class="raw-html-embed">
<h3><span>Related</span> Blogs
</h3></div>


Want to know how FIS is capturing a significant market? Here is the marketing strategy of FIS. We have indetail explained FIS STP Analysis & more.

Exclusive Marketing Strategy Of FIS - 2025 - IIDE

<div class="raw-html-embed"><div class="et_pb_text_inner"><p><span style="font-weight: 400;">In the previous article, we get to know about the detailed marketing strategy of </span><a href="https://iide.co/case-studies/marketing-strategy-of-au-small-finance-bank/"><span style="font-weight: 400;">AU small finance bank</span></a><span style="font-weight: 400;">. In this blog, we will discuss the <strong>Marketing Strategy of FIS</strong>.</span></p><p><span style="font-weight: 400;">The key objective of this blog is to give an insight into FIS and how is it serving a vast crowd in India. Its aim is to be at the top level in the Financial service sector and with its cheerful marketing it achieves it sooner.</span></p><p><span style="font-weight: 400;">As we know that world is rapidly going digital and to be in competition marketing is a must. So, if you want to know more about marketing then you can attend <a href="https://masterclass.iide.co/video/digital-marketing-fundamentals?utm_source=Blog&amp;utm_medium=Internal_Link&amp;utm_campaign=MasterClass">Free Masterclass on Digital Marketing</a> by the CEO and founder of IIDE, Karan Shah.</span></p><p><span style="font-weight: 400;">Before getting deep into the Marketing strategy of FIS, let us know about the company, its target audience, and its digital presence.</span></p></div></div>

<div class="raw-html-embed"><ul style="text-align:left;">
    <li>
        45 Mins Masterclass
    </li>
    <li>
        Watch Anytime, Anywhere
    </li>
    <li>
        1,00,000+ Students Enrolled
    </li>
</ul></div>

Marketing Strategy of FIS: Overview & STP Analysis

Aditya Shastri

Courses Recommended for you

Aditya Shastri