Comprehensive Marketing Strategy of Finzy – Complete Overview

Previously, we learned about the SWOT analysis of Finzy. In this article, we are diving into the marketing strategy of Finzy – the FinTech service that makes finance easy.

Our mission here is to help you understand how Finzy became one of the most popular and recommended FinTech brands in India. Marketing is the soul of any company and either makes it dead or alive. The world keeps becoming a vast digital space and marketing has not been left behind. 

Want to learn about digital marketing as it is progressing currently? Then you should register for the Indian Institute of Digital Education’s ( IIDE)  Free MasterClass on Digital Marketing 101 by our CEO and Founder, Karan Shah.

We will dive into the marketing strategy of Finzy which includes the content marketing strategy, social media marketing strategy, digital marketing strategy, and the different types of marketing strategies used. But, we will start from the beginning: the company overview.

Aditya Shastri - Trainer at IIDE

Aditya Shastri

Lead Trainer & Business Development Head at IIDE

Updated on: Oct 21, 2022

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Author's Note:

I’m Aditya Shastri, and this case study has been created with the support of my students from IIDE's digital marketing courses.

The practical assignments, case studies, and simulations completed by the students in these courses have been crucial in shaping the insights presented here.

If you found this case study helpful, feel free to leave a comment below.

Aditya Shastri - Trainer at IIDE

Aditya Shastri

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Lead Trainer & Business Development Head at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.

Aditya has spearheaded IIDE’s B2B growth, forging partnerships with over 40 higher education institutions across India to upskill students in digital marketing and business skills. As a visiting faculty member at top institutions like IIT Bhilai, Mithibai College, Amity University, and SRCC, he continues to influence the next generation of marketers.

Apart from his marketing expertise, Aditya is also a spiritual speaker, often traveling internationally to share insights on spirituality. His unique blend of digital marketing proficiency and spiritual wisdom makes him a highly respected figure in both fields.