In our last post, we learned about the marketing strategy of Piramal Enterprises. Here, we are going to summarise the marketing strategy of Dr Vaidya – as India’s one of the leading brands in Ayurveda.
The goal is to assist you in understanding the transformation of a Travelling Vaid i.e Doctor to establish in the Ayurveda through an E-Commerce Market System. Marketing is an integral aspect of a company’s makeover that may make or break its success. As users all around the world migrate to the digital environment, marketing has followed suit.
So, if you are interested in new-age digital marketing, then you should definitely check out IIDE’s Free MasterClass on Digital Marketing 101 by the CEO and Founder, Karan Shah of IIDE.
This blog will go into the marketing strategy of Dr Vaidya in detail. Let’s start by learning about the company’s history, target audience, and digital presence before we delve into the marketing strategy of Dr Vaidya.