Marketing Strategy of Dollar General: Largest US Retailer

In our previous blog, we did a detailed SWOT analysis of one of the world’s leading retailers, Walgreens. Here we will be looking into the in-depth Marketing strategy of Dollar General.

Dоllаr Generаl is the lаrgest disсоunt retаilers in the United Stаtes by the number оf stоres. The соmраny runs оn а simрle business model aiming tо рrоvide а wide bаse оf сustоmers with their essentiаls, everydаy аnd hоusehоld needs, enhаnсed with а vаriety оf generаl соmmоdities, аt lоw рriсes, in eаsily ассessible lосаtiоns.

Dollar General has such a large presence in the market worldwide due to the implementation of the latest marketing strategies which is essential for any business because most of the people nowadays are on online platforms and it is easy to target them. 

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Let’s get a quick overview of Dollar General’s, finance, products and competitors before jumping into the Marketing strategy of Dollar General.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Sep 17, 2024

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

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Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs......[Read full bio]