Analyzing Marketing Strategy of DMart: Is It On The Right Track?

DMart is one of India’s most successful retail chain companies offering consumer goods and related items all under one roof.

DMart prioritizes affordability and a hassle-free shopping experience, making it a popular choice for families and individuals seeking quality products at great value.

From its humble beginnings in Mumbai, DMart has become a retail giant known for its efficient operations and commitment to exceeding customer expectations.

This case study on the marketing strategy of DMart focuses on understanding the company from a marketing point of view by going through its 4ps of the marketing mix, its marketing and strategies, and campaigns as well as its digital presence along with an overview of its competitors in the coming sections.

So let us start by understanding about DMart as a company.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Sep 9, 2024

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.