Marketing Strategy of Dixon Technologies: Company Overview

In a recent article, we learnt about the marketing strategy of Bajaj Electricals. In this article, you will go through the marketing strategy of Dixon Technologies.

The firm with the highest ranking in the electronic manufacturing services (EWS) industry.

The goal is to discover and develop an understanding of Dixon Tech Ltd. and how it grew to be India’s largest original equipment manufacturer and electronics manufacturing service.

So, as we can all see, everything in the world is now completely online, and marketing is the weakness of any small-scale industry. Check out Karan Shah, the CEO and creator of IIDE Free Masterclass on Digital Marketing if you’re interested in learning more about marketing.

Let’s discover the whole marketing strategy of Dixon Technologies till the end of this blog. Let’s start with the business’s history, target market or audience, and online and social presence before we delve further into it.

Aditya Shastri - Trainer at IIDE

Aditya Shastri

Lead Trainer & Business Development Head at IIDE

Updated on: Sep 17, 2024

Courses Recommended for you

Author's Note:

I’m Aditya Shastri, and this case study has been created with the support of my students from IIDE's digital marketing courses.

The practical assignments, case studies, and simulations completed by the students in these courses have been crucial in shaping the insights presented here.

If you found this case study helpful, feel free to leave a comment below.

Aditya Shastri - Trainer at IIDE

Aditya Shastri

Whatsapp Icon

Lead Trainer & Business Development Head at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.

Aditya has spearheaded IIDE’s B2B growth, forging partnerships with over 40 higher education institutions across India to upskill students in digital marketing and business skills. As a visiting faculty member at top institutions like IIT Bhilai, Mithibai College, Amity University, and SRCC, he continues to influence the next generation of marketers.

Apart from his marketing expertise, Aditya is also a spiritual speaker, often traveling internationally to share insights on spirituality. His unique blend of digital marketing proficiency and spiritual wisdom makes him a highly respected figure in both fields.