Marketing Strategy of Deutsche Telekom: STP & Campaigns

In the previous article, we learned about the detailed marketing strategy of VI. In this blog, we are going to talk about the extensive marketing strategy of Deutsche Telekom– one of the world’s largest integrated telecommunication companies. 

The motto is to learn and adapt the marketing strategies of Deutsche Telekom and how it became one of the world’s largest integrated telecommunication companies.

As we know we are in the digital era the Numer of online users is enormous almost everyone in the world is online now and marketing is the core of every industry if you are interested to learn the basics and fundamentals of marketing do check out the Free Master class on Digital Marketing from IIDE

We will discuss the marketing strategy of Deutsche Telekom, before getting to indulge in it let’s begin with the company’s story, audience, and digital presence. 

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Sep 17, 2024

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

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Lead Trainer & Head of Learning & Development at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.