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In a previous article, we learned about the detailed Marketing Strategy of Glance -India’s leading artificial intelligence-based software company. In this blog, we are going to elaborate on the marketing strategy of Damensch – India’s premium men’s fashion D2C brand.
The objective is to learn and gain insights into the marketing strategy of Damensch and how it became India’s premium brand of men’s fashion Damensch aims to become the largest premium men’s fashion D2C brand in India.
So, as you can see, the world is fully online now, and marketing is the rib of every industry. If you are interested to know more about marketing then do check out our Free Masterclass on Digital Marketing by the CEO and founder of IIDE, Karan Shah.
By the end of this blog, we will learn the entire marketing strategy of Damensch. Before diving deep into it, let’s begin with the company’s story, target audience, and digital presence.
About DaMENSCH – Company Overview
Anurag Saboo and Gaurav Pushkar founded Damensch in 2018, it aims to introduce a new, forward-thinking standard for men’s clothing. All of their actions are a reflection of that. The design team there is always thinking of new ways to make their products better. Its product line includes ‘Deo-Soft’ odor-eliminating underwear and ‘Neo-Skin’ thermo-regulating vests made from a curated composition of sustainable bamboo fibers. The most recent packaging from Damensch is made from corn and is plastic-free.
Even so, they place a premium on being earth-centered. They are committed to a sustainable future, and that commitment is reflected in everything they make. The global response to fast fashion is Damensch. Damensch Apparel Private Limited is majorly in the Business Services business and currently, company operations are active.
Quick Stats About Damensch
| CEO | Anurag Saboo and Gaurav Pushkar |
|---|---|
| CMO | Deepti Kartik |
| Area served | India |
| Industry | Men’s Fashion |
| Market Share/revenue | 100+ crores per year |
| Vision | Establishing a premium men’s fashion industry |
| Tagline | Effortless fashion for the comfortable man. |
Aditya Shastri
Lead Trainer & Business Development Head at IIDE
Updated on: Apr 19, 2024
Aditya Shastri
Lead Trainer & Business Development Head at IIDE
Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.
Aditya has spearheaded IIDE’s B2B growth, forging partnerships with over 40 higher education institutions across India to upskill students in digital marketing and business skills. As a visiting faculty member at top institutions like IIT Bhilai, Mithibai College, Amity University, and SRCC, he continues to influence the next generation of marketers.
Apart from his marketing expertise, Aditya is also a spiritual speaker, often traveling internationally to share insights on spirituality. His unique blend of digital marketing proficiency and spiritual wisdom makes him a highly respected figure in both fields.