Name: Exclusive Marketing Strategy Of DaMENSCH – Full Case Study
Brand: IIDE
Rating: 9.9 (103837 reviews)

thumbnail_upload-1736874458322.png

upload-1736874458322.png

<div class="raw-html-embed"><div data-bglz="1" class="et_pb_text_inner"><h2><b>Marketing Strategy of Damensch</b></h2><p><span style="font-weight: 400;">Now let us learn all about the marketing strategy of Damensch and its advertising campaign. Also how the marketing campaign is carried out by Damensch, </span><span style="font-weight: 400;">etc</span></p><h3><b>Segmentation, Targeting, and Positioning</b></h3><p><span style="font-weight: 400;">The brand’s target demographic consists of men between the ages of 20 and 45. The brand sells through its own website as well as Amazon, Flipkart, and Myntra, among other major e-commerce retailers. The brand raised approximately Rs 50 crore in Series A funding in November 2020 from Matrix Partners India, Saama Capital, Whiteboard Venture Partners, and Alteria Capital.</span></p><p><span style="font-weight: 400;">In March, the company ran a brand track study to learn what factors influence consumers’ decisions to buy the company’s wear. Marketing Head reveals that the newly formed creative agency was given the task of promoting Damensch as a luxury innerwear line by emphasizing the brand’s practicality and coziness through clever narrative.”We hope to be the torchbearers in the evolution of men’s innerwear advertising in India.”Therefore, the films avoid typical advertising cliches in the hopes that they will resonate with digital natives, says Vice President of Marketing Deepti Karthik. For instance, each is 40 seconds or more in length as opposed to the more typical 15 seconds, and the product is featured only in the product window.</span></p><p><span style="font-weight: 400;">As Talented’s co-founder PG Aditiya puts it, “The campaign is a nod to scrappily-executed performance videos that do the heavy-lifting for the bulk of D2C Indian startups and flood our YouTube pre-rolls.”</span></p><h3><b>Marketing Campaigns</b></h3><p><span style="font-weight: 400;"> Damensch owns a youtube channel where various advertising campaigns promoting their products are uploaded. These campaigns are designed in innovative ways with an amazing theme to attract a large number of target audiences.</span></p><p><img decoding="async" class="wp-image-408188 aligncenter" src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736874455778-f986b5b9232f0461dc55abd2f1a4b38e.webp" alt="marketing strategy of damensch-ad" width="611" height="346" data-srcset="https://iide.co/wp-content/w3-webp/uploads/2023/06/Damensch-ad.pngw3.webp 611w, https://iide.co/wp-content/uploads/2023/06/Damensch-ad-480x271.png 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 611px, 100vw"></p><p><span style="font-weight: 400;">Check out the <a href="https://www.youtube.com/@damensch7036/featured" rel="nofollow noopener noreferrer" target="_blank">youtube channel</a> for various ads playlists.</span></p><h3><b>Social Media Marketing</b></h3><p><span style="font-weight: 400;">Damensch is present on various social media platforms. Instagram is where it has gained the most attraction, followed by Facebook and then LinkedIn. There are between 100 and 105k people who follow the account on Instagram and Facebook. Since most teenagers don’t use LinkedIn, it’s safe to assume that they aren’t invited to any of the professional events that take place there. Some of the posts are related to the release of a new product, while others are primarily promotional or informative.</span></p><h3><b>SEO Strategies</b></h3><p><img decoding="async" class="alignnone wp-image-408190 " src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736874456581-2019a8f2b337c8d9c6dd27395614dee3.webp" alt="marketing strategy of damensch-SEO" width="298" height="367"></p><p><span style="font-weight: 400;">A keyword count of 500 or less is considered low by search engine optimization (SEO) standards, while 1000 or more is considered satisfactory and 11,000 or more is considered extraordinary. </span><span style="font-weight: 400;">Based on our research, we know that Damensch.com ranks highly for 27,980 organic keywords.</span></p><p><span style="font-weight: 400;">That’s fantastic news for Damensch’s digital marketing team because it shows they’re gaining valuable experience.</span></p><p><span style="font-weight: 400;">In addition, monthly traffic of 96K+ is impressive. Damensch must, therefore, continue to refine its SEO strategies</span><span style="font-weight: 400;"> while making substantial strides to maintain the brand’s ascendant position in Google’s organic SERP results.</span></p><h3><b>Influencer Marketing</b></h3><p><span style="font-weight: 400;">Damensch’s marketing efforts have always included partnerships with influential online personalities such as YouTubers, Bloggers, food pages, etc. Many of their influencers have between 50,000 and 120,000 fans. When influential people talk up a product (like Damensch), it becomes more well-known among their followers, which in turn boosts sales.</span></p><p><img decoding="async" class="alignnone wp-image-408189 " src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736874457332-d0a97fe540eb923aa36541e465cf4856.webp" alt="marketing strategy of damensch-instagram" width="493" height="374" data-srcset="https://iide.co/wp-content/w3-webp/uploads/2023/06/damensch-instagram.pngw3.webp 493w, https://iide.co/wp-content/uploads/2023/06/damensch-instagram-480x364.png 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 493px, 100vw"></p><h3><b>E-commerce Strategies</b></h3><p><span style="font-weight: 400;">When discussing the various e-commerce strategies, Damensch has its own</span> <a href="https://www.damensch.com/" rel="nofollow noopener noreferrer" target="_blank"><span style="font-weight: 400;">website</span></a><span style="font-weight: 400;">, </span><span style="font-weight: 400;">which is where they sell its products along with various discounts and deals. In addition to that, it is compatible with a variety of other e-commerce apps, including Flipkart, Amazon, Myntra, and others.</span></p><h3><b>Content Marketing Strategies</b></h3><p><span style="font-weight: 400;">The Damensch brand is very active across all social media platforms. The content of the post is associated with their newly released flavours, their products, various awareness messages, and so on. Facebook, Instagram, and YouTube are the platforms that serve as the conduits for the posting of content. In addition to this, they disseminate press releases regarding their product through a variety of outlets, including The Economic Times, The New Indian Express, and others.</span></p><p><span style="font-weight: 400;">This brings us to the end of the blog on </span><span style="font-weight: 400;">marketing strategy of Damensch. Let us summarise what we’ve learned down below.</span></p></div></div>

<div class="raw-html-embed"><div data-bglz="1" class="et_pb_text_inner"><h2><b>Conclusion – What’s Unique in the Marketing Strategy of Damensch?</b></h2><p><span style="font-weight: 400;">According to Damensch’s marketing plan, the brand is rapidly expanding its fan base around the globe. Premium Men’s fashion is increasingly popular among millennials in India and has helped them stand out from the crowd. Damensch’s digital marketing strategies need to grow more, the company is making strides toward digital expansion.</span></p><p><span style="font-weight: 400;">Digital marketing has undergone a sea change as a result of epidemics that have impacted every industry. Around sixty percent of the global population uses the internet, according to data compiled by digital marketers. The pandemic has contributed to a 20% increase in that time as more companies have moved their operations online to avoid the spread of disease. Brand recognition is crucial for any successful business. A company’s public reputation is on the line with every marketing move it makes. Using digital marketing, you can easily create highly-effective campaigns and address any issues as soon as they arise.</span></p><p><span style="font-weight: 400;">Understanding the rapidly developing field of digital marketing is crucial in light of the industry’s rising prominence. IIDE offers a</span><a href="https://iide.co/online-digital-marketing-course/"><span style="font-weight: 400;"> four-month digital marketing course</span></a><span style="font-weight: 400;"> for</span><span style="font-weight: 400;"> those who are interested in expanding their knowledge and developing their abilities in this area.</span></p><p><span style="font-weight: 400;">We hope that you’ve gained useful knowledge about marketing strategy of Damensch from this blog post. </span><span style="font-weight: 400;">Check ou</span><span style="font-weight: 400;">t our </span><a href="https://iide.co/case-studies/"><span style="font-weight: 400;">IIDE Knowledge portal</span></a><span style="font-weight: 400;"> for mor</span><span style="font-weight: 400;">e fascinating case studies if you enjoy in-depth analyses of companies like</span><span style="font-weight: 400;"> the marketing strategy of Damensch.</span></p><p><span style="font-weight: 400;">Thank you for reading this blog the marketing strategy of Damensch. We would love to hear your feedback on the marketing strategy of Damensch in the comments. Happy reading!</span></p></div></div>

<div class="raw-html-embed"><h3>
Courses Recommended for you
</h3></div>


medium_ks-cta-bg.webp

small_ks-cta-bg.webp

thumbnail_ks-cta-bg.webp

ks-cta-bg.webp

Register Now

<div class="raw-html-embed"><ul>
    <li>
        45 Mins Masterclass
    </li>
    <li>
        Watch Anytime, Anywhere
    </li>
    <li>
        1,00,000+ Students Enrolled
    </li>
</ul></div>

medium_Karan-Shah-cta.webp

small_Karan-Shah-cta.webp

thumbnail_Karan-Shah-cta.webp

Karan-Shah-cta.webp

small_dm-masterclass-sidebar-cta.webp

thumbnail_dm-masterclass-sidebar-cta.webp

dm-masterclass-sidebar-cta.webp

<p style="line-height:1em;">
    <span style="font-size:34px;">Learn Digital Marketing for FREE</span>
</p>

<div class="raw-html-embed"><h2>
Frequently Asked Questions
</h2></div>


<h2>Awards &amp; Recognition</h2>

small_home-page-odmc-image.webp

thumbnail_home-page-odmc-image.webp

home-page-odmc-image.webp

download-icon.webp

Download Brochure

Advanced Online Digital Marketing Course

<p>Our alumni secured top digital marketing roles by showcasing the impactful projects they completed during IIDE’s advanced digital marketing course.</p>

<h2><span>Real-World Projects</span> That Launched Careers</h2>

<p>Stand out in the digital marketing industry with globally recognised certifications from IIDE and top platforms like Google, Meta, and HubSpot.</p>

<h2>Earn Globally Recognised <span>Certifications</span></h2>

<h2>Choose What's <span>Best for You</span></h2>

<p>Our online digital marketing course with placement includes an updated syllabus, featuring the latest digital marketing concepts. With practical training &amp; numerous live projects, this syllabus will prepare learners for today’s demanding industry.</p>

<h2>Master Digital <span>Skills That Matter</span></h2>

<p>Become a digital marketing strategist in today’s AI-dominated industry with Nepal’s top online digital marketing courses offered by IIDE.</p>

<h2>Digital Marketing <span>Tools You’ll Master</span></h2>

<h2>Frequently Asked <span>Questions</span></h2>

<h2>Our <span>Hiring Partners</span></h2>

<p>Our trainers are seasoned professionals bringing years of expertise to every session. With their guidance, you’ll gain practical insights and the skills needed to lead in the digital world.</p>

<h2>Learn From the <span>Best Minds in the Industry</span></h2>

<h2>Learning Methodology</h2>

<h2>Our Placement Statistics</h2>

<p>Our advanced digital marketing course is all about empowering students with real-world industry knowledge, hands-on learning, and the confidence to innovate and lead in the digital age.</p>

<h2>We Don’t Just Teach Digital Marketing — <span>We Build Digital Leaders</span></h2>

<p>We've helped thousands turn their dreams into careers through our digital marketing course with placement. Their success stories are all the proof you need.</p>

<h2>Turning Ambition Into <span>Achievements</span></h2>

<h1>#1 Online <span>Digital Marketing Course in Nepal</span></h1>

<p>Explore how IIDE helped shape their careers and fuel their success</p>

<h2>Hear It From <span>Our Alumni</span></h2>

<p>UAE’s best Online Digital Marketing Course taught by industry experts in a comprehensive and interactive format with self-paced and live online sessions.</p>

<h2>Learning <span>Methodology</span></h2>

<h1>#1 Online <span>Digital Marketing Course in Dubai</span></h1>

<p>Discover how IIDE’s digital marketing courses have shaped careers and driven success for our alumni.</p>

Get Brochure

<p>Our online digital marketing course includes an updated syllabus featuring the latest digital marketing concepts. With practical training &amp; numerous live projects, this syllabus will prepare learners for today’s demanding industry</p>

<p>Become a digital marketing strategist in today’s AI-dominated industry with some of the top online digital marketing courses in India offered by IIDE.</p>

No cost EMI and flexible 6, 9, or 12 monthly plans available.

EMI partners

<p>Enrolling in our online digital marketing course means more than just learning from the top minds in the field — You can also choose to step onto our campus, connect with trainers, and learn in an inspiring environment.&nbsp;</p>

<h2><span>Campus</span> Immersion</h2>

<p>Select the certification that aligns with your goals. Want an even richer experience? Don’t forget to opt for Campus Immersion to take your learning to the next level.</p>

<h2>Your Investment in a <span>Brighter Future</span></h2>

<h2>We don't just teach digital marketing, <span>we build Digital Leaders!</span></h2>

<h1>Top Online Digital Marketing Courses in India With <span>AI Integrated Syllabus</span></h1>

<p>An overview of the career support and accomplishments of alumni from our Digital Marketing PG programme.</p>

<p>93% of IIDE Students Are Placed At Top Organisations</p>

<h2><span>Our Alumni</span> Leading the Digital World</h2>

<p>54% Average Salary Hike</p>

<h2>Awards &amp; <span>Recognition</span></h2>

small_home-page-pg-course-card.webp

thumbnail_home-page-pg-course-card.webp

home-page-pg-course-card.webp

Post-Graduation in Digital Marketing & Strategy

<p>Our alumni secured top digital marketing roles by showcasing the impactful projects they completed during the course.</p>

<p>Stand out in the digital marketing industry with globally recognized certifications from IIDE and top platforms like Google, Facebook, and HubSpots.</p>

<h2>Earn Globally Recognised <span>Certification</span></h2>

Curriculum Co-Designed & Co-Certified by Industry Leader

<p>Fastrack your digital marketing career with our 11-month Postgraduate Programme.</p>

<p>Our A-Z digital marketing curriculum goes beyond execution. We'll show you how to strategise like a pro, with practical experience to back it up. Here's a glimpse of what you'll learn:<br>&nbsp;</p>

<h2>PG in Digital Marketing &amp; <span>Strategy Syllabus</span></h2>

<h2><span>Digital Marketing Tools</span> You'll Master</h2>

<p>Fees start at:</p><h3>₹ 24,427 / Month</h3><ul><li>750+ In-person hours of learning</li><li>Mentoring from CXO's &amp; CMO's of leading brands</li><li>6 live brand projects</li><li>3 months mandatory Internship</li><li>100% Placement Assistance</li><li>No cost EMI and flexible 6, 9, or 12 monthly plans available.</li></ul>

Empower Your Education With Scholarship

Scholarship worth of

<p>Choose a payment plan that works for you. With flexible options, we make it easier to invest in your future and achieve your dreams without compromise.</p>

<p>Our trainers are seasoned professionals bringing years of expertise to every session. With their guidance, you'll gain practical insights and the skills needed to lead in the digital world.</p>

<p><strong>Scholarship Deadline: 15th Feb 2025</strong></p>

<p>Our PG in digital marketing &amp; strategy is all about empowering students with real-world industry knowledge, hands-on learning, and the confidence to innovate and lead in the digital age.</p>

<p>Highlighting the remarkable career journeys and industry success stories of our Digital Marketing PG alumni.</p>

<h2>Achievements of Our <span>Graduate</span></h2>

<p>From cutting-edge facilities to real-world training, IIDE offers an unparalleled environment for digital marketing education.</p>

<h2>The IIDE Experience: <span>A Campus Built for Success</span></h2>

<h1>PG in Digital Marketing &amp; Strategy With Placement Assistance</h1>

Glimpse of what you’ll learn

Unlock Placement Statistics

<p>
    Dive into the numbers that make us the #1 choice for career success
</p>

medium_Salary Distribution_Desktop.webp

small_Salary Distribution_Desktop.webp

thumbnail_Salary Distribution_Desktop.webp

Salary Distribution_Desktop.webp

thumbnail_Salary Distribution_Mobile.webp

Salary Distribution_Mobile.webp

<p>
    Want to Know Why 2,50,000+ Students Trust Us?
</p>

<div class="raw-html-embed">
<h3><span>Related</span> Blogs
</h3></div>


This blog is on the Marketing strategy of DaMENSCH. With details about its Target audience, Marketing campaigns, Digital presence, etc.

Exclusive Marketing Strategy Of DaMENSCH – Full Case Study

<div class="raw-html-embed"><div class="et_pb_text_inner"><p><span style="font-weight: 400;">In a previous article, we learned about the </span><a href="https://iide.co/case-studies/marketing-strategy-of-glance/"><span style="font-weight: 400;">detailed Marketing Strategy of </span>Glance</a><span style="font-weight: 400;"> -India’s leading artificial intelligence-based software company. In this blog, we are going to elaborate on the </span><b>marketing strategy of Damensch</b><span style="font-weight: 400;"> – India’s premium men’s fashion D2C brand.</span></p><p><span style="font-weight: 400;">The objective is to learn and gain insights into the marketing strategy of Damensch and how it became India’s premium brand of men’s fashion Damensch aims to become the largest premium men’s fashion D2C brand in India.</span></p><p><span style="font-weight: 400;">So, as you can see, the world is fully online now, and marketing is the rib of every industry. If you are interested to know more about marketing then do check out our </span><a href="https://iide.co/meetups/"><span style="font-weight: 400;">Free Masterclass on Digital Marketing </span></a><span style="font-weight: 400;">by the CEO and founder of IIDE, Karan Shah.</span></p><p><span style="font-weight: 400;">By the end of this blog, we will learn t</span><span style="font-weight: 400;">he entire marketing strategy of Damensch. Before diving deep into it, let’s begin with the company’s story, target audience, and digital presence.</span></p><h2><b>About DaMENSCH – Company Overview</b></h2><p><img fetchpriority="high" decoding="async" class="aligncenter wp-image-408187 " src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736874454977-ceaa45c6b0a57c99173bf3b28d62cf97.webp" alt="marketing strategy of damensch" width="611" height="334" data-srcset="https://iide.co/wp-content/w3-webp/uploads/2023/06/Damensch.pngw3.webp 611w, https://iide.co/wp-content/uploads/2023/06/Damensch-480x262.png 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 611px, 100vw"></p><p><b>Anurag Saboo</b><span style="font-weight: 400;"> and </span><b>Gaurav Pushkar</b><span style="font-weight: 400;"> founded Damensch in 2018, it aims to introduce a new, forward-thinking standard for men’s clothing. All of their actions are a reflection of that. The design team there is always thinking of new ways to make their products better. Its product line includes ‘Deo-Soft’ odor-eliminating underwear and ‘Neo-Skin’ thermo-regulating vests made from a curated composition of sustainable bamboo fibers. The most recent packaging from Damensch is made from corn and is plastic-free.</span></p><p><span style="font-weight: 400;">Even so, they place a premium on being earth-centered. They are committed to a sustainable future, and that commitment is reflected in everything they make. The global response to fast fashion is Damensch. </span><span style="font-weight: 400;">Damensch Apparel Private Limited is majorly in the Business Services business and currently, company operations are active.</span></p><p><b>Quick Stats About Damensch</b></p><div data-bglz="1" class="dcf-overflow-x-auto" tabindex="0"><table class="dcf-table dcf-table-bordered dcf-table-striped dcf-w-100%"><thead><tr><th scope="col">CEO</th><th scope="col">Anurag Saboo and Gaurav Pushkar</th></tr></thead><tbody><tr><th scope="row">CMO</th><td data-label="Anurag Saboo and Gaurav Pushkar ">Deepti Kartik</td></tr><tr><th scope="row">Area served</th><td data-label="Anurag Saboo and Gaurav Pushkar ">India</td></tr><tr><th scope="row">Industry</th><td data-label="Anurag Saboo and Gaurav Pushkar ">Men’s Fashion</td></tr><tr><th scope="row">Market Share/revenue</th><td data-label="Anurag Saboo and Gaurav Pushkar ">100+ crores per year</td></tr><tr><th scope="row">Vision</th><td data-label="Anurag Saboo and Gaurav Pushkar ">Establishing a premium men’s fashion industry</td></tr><tr><th scope="row">Tagline</th><td data-label="Anurag Saboo and Gaurav Pushkar ">Effortless fashion for the comfortable man.</td></tr></tbody></table></div></div></div>

<div class="raw-html-embed"><ul style="text-align:left;">
    <li>
        45 Mins Masterclass
    </li>
    <li>
        Watch Anytime, Anywhere
    </li>
    <li>
        1,00,000+ Students Enrolled
    </li>
</ul></div>

Exclusive Marketing Strategy of DaMENSCH – Full Case Study

About DaMENSCH – Company Overview

Aditya Shastri

Courses Recommended for you

Aditya Shastri

CEO	Anurag Saboo and Gaurav Pushkar
CMO	Deepti Kartik
Area served	India
Industry	Men’s Fashion
Market Share/revenue	100+ crores per year
Vision	Establishing a premium men’s fashion industry
Tagline	Effortless fashion for the comfortable man.