Comprehensive Marketing Strategies of Colgate | IIDE

Colgate, an American brand that principally manufactures and deals in Oral hygiene products has been the market leader for decades. A company that roots in New York City in the early 19th century is now a global presence, 200 years later. This blog will give you insights into the marketing strategy of Colgate – A world leader in the field of oral health. 

This blog includes the competitor’s analysis, marketing mix, SWOT analysis, and various Colgate’s marketing strategies that helped the brand boost its usage and revenue numbers.

Before going into different aspects of Colgate, let’s see what Colgate as a company is all about.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Oct 22, 2024

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

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Lead Trainer & Head of Learning & Development at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.