Extensive Marketing Strategy of Cochin Shipyard Limited

In our previous article, we learned in detail about the marketing strategy of a really fascinating brand, JBF Industries. In this case study, we are going to elaborate on the marketing strategy of Cochin Shipyard- an Indian Shipbuilding and Ship repair Company.

The main objective is to help you gain insights into Cochin Shipyard’s transition from starting as a Shipbuilding Company to becoming one of the most recognized Shipbuilding and Ship repair Companies along with tie-ups with International Companies around the world.

One of the reasons Cochin Shipyard is such a huge company is because of its digital presence influencing many people. We all know how important a company’s digital presence is in today’s world. If you are interested to know more about Digital Marketing, do check out our Free Masterclass on Digital Marketing by the CEO and Founder, Karan Shah.

By the end of this blog, we will learn the overall Marketing Strategy of Cochin Shipyard. Before moving into that, let’s know the Company’s story, digital presence, and target audience.

Aditya Shastri - Trainer at IIDE

Aditya Shastri

Lead Trainer & Business Development Head at IIDE

Updated on: Jun 4, 2024

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Author's Note:

I’m Aditya Shastri, and this case study has been created with the support of my students from IIDE's digital marketing courses.

The practical assignments, case studies, and simulations completed by the students in these courses have been crucial in shaping the insights presented here.

If you found this case study helpful, feel free to leave a comment below.

Aditya Shastri - Trainer at IIDE

Aditya Shastri

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Lead Trainer & Business Development Head at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.

Aditya has spearheaded IIDE’s B2B growth, forging partnerships with over 40 higher education institutions across India to upskill students in digital marketing and business skills. As a visiting faculty member at top institutions like IIT Bhilai, Mithibai College, Amity University, and SRCC, he continues to influence the next generation of marketers.

Apart from his marketing expertise, Aditya is also a spiritual speaker, often traveling internationally to share insights on spirituality. His unique blend of digital marketing proficiency and spiritual wisdom makes him a highly respected figure in both fields.