Exclusive Marketing Strategy of Castrol: STP & Campaigns

In a previous article, we learned about the marketing strategy of the Indian Oil Corporation. In this blog, we will get a detailed study of the marketing strategy of Castrol – India’s leading automotive and industrial lubricant manufacturing company.

The goal is to get an insight into Castrol and how it is now one of the leading lubricant manufacturing companies in India and how it aims to become the largest lubricant manufacturing industry in India.

Nowadays, the world works mostly online now, and marketing is the core of every industry. If you are interested to learn more about marketing then check out our Free Masterclass on digital marketing by the CEO and founder of IIDE, Karan Shah. 

In this blog, we will learn the entire marketing strategy of Castrol. But, before we move any further let’s begin with the company’s history, target audience and digital presence.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Sep 17, 2024

Courses Recommended for you

Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs......[Read full bio]