In a previous article, we learned about the marketing strategy of the Indian Oil Corporation. In this blog, we will get a detailed study of the marketing strategy of Castrol – India’s leading automotive and industrial lubricant manufacturing company.
The goal is to get an insight into Castrol and how it is now one of the leading lubricant manufacturing companies in India and how it aims to become the largest lubricant manufacturing industry in India.
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In this blog, we will learn the entire marketing strategy of Castrol. But, before we move any further let’s begin with the company’s history, target audience and digital presence.