Marketing Strategy of Cardinal Health: STP & Campaigns

In our last article, we discussed abound the marketing strategy of UnitedHealthcare. In this article, we are going to elaborate on the marketing strategy of Cardinal Health Inc., an American multinational healthcare services company.

Cardinal Health’s marketing strategy’s story is similar to that of rags to riches. We will see how it encountered various hurdles in its marketing programmes and yet managed to overcome them all and become successful in the end.

Marketing is an essential component of a business that may make or break it. Marketing has migrated to the digital environment along with users from all over the world. Check out IIDE’s Free MasterClass on Digital Marketing 101 by Karan Shah, the CEO and founder of IIDE, if you’re interested in modern digital marketing.

In this article, we’ll go into detail about the marketing strategy of Cardinal Health. Let’s start by studying the company’s history, target market, and online presence before we dive in deep.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Sep 17, 2024

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

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Lead Trainer & Head of Learning & Development at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.