Marketing Strategy of Cardinal Health: STP & Campaigns

In our last article, we discussed abound the marketing strategy of UnitedHealthcare. In this article, we are going to elaborate on the marketing strategy of Cardinal Health Inc., an American multinational healthcare services company.

Cardinal Health’s marketing strategy’s story is similar to that of rags to riches. We will see how it encountered various hurdles in its marketing programmes and yet managed to overcome them all and become successful in the end.

Marketing is an essential component of a business that may make or break it. Marketing has migrated to the digital environment along with users from all over the world. Check out IIDE’s Free MasterClass on Digital Marketing 101 by Karan Shah, the CEO and founder of IIDE, if you’re interested in modern digital marketing.

In this article, we’ll go into detail about the marketing strategy of Cardinal Health. Let’s start by studying the company’s history, target market, and online presence before we dive in deep.

Aditya Shastri - Trainer at IIDE

Aditya Shastri

Lead Trainer & Business Development Head at IIDE

Updated on: Sep 17, 2024

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Author's Note:

I’m Aditya Shastri, and this case study has been created with the support of my students from IIDE's digital marketing courses.

The practical assignments, case studies, and simulations completed by the students in these courses have been crucial in shaping the insights presented here.

If you found this case study helpful, feel free to leave a comment below.

Aditya Shastri - Trainer at IIDE

Aditya Shastri

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Lead Trainer & Business Development Head at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.

Aditya has spearheaded IIDE’s B2B growth, forging partnerships with over 40 higher education institutions across India to upskill students in digital marketing and business skills. As a visiting faculty member at top institutions like IIT Bhilai, Mithibai College, Amity University, and SRCC, he continues to influence the next generation of marketers.

Apart from his marketing expertise, Aditya is also a spiritual speaker, often traveling internationally to share insights on spirituality. His unique blend of digital marketing proficiency and spiritual wisdom makes him a highly respected figure in both fields.