In a previous article, we learned about the detailed marketing strategy of LIC, a leading asset management company.
In this article, we are going to elaborate on the marketing strategy of Brookfield, one of the world’s largest real estate managers, providing development & management services for all major real estate asset management.
So, we all know that there is an inevitable surge in the use of digital technologies, and marketing has been the most important way of promoting businesses and surviving this digital transformation.
To survive in this business, marketing strategies, consumer understanding tactics and market capture play a critical role. With the advent of digitalisation, marketing has become technical and digitalised.
If you are interested in pursuing a career in digital marketing, then you can definitely check out IIDE’s Free MasterClass on Digital Marketing 101 conducted by our CEO and Founder, Karan Shah.
We will dive into the marketing strategies of Brookfield properties. And will be wholly covering the marketing strategy of Brookfield insurance.
Before we begin, let’s understand the company’s story, target audience and digital presence, and let us gain some insights into the company, its story, target audience, and much more.