Detailed Marketing Strategy of Booking.com with Company Insights

In the previous blog, we elaborated on the SWOT analysis of Booking.com. In this article, we’ll discuss the marketing strategy of Booking.com – a Dutch online travel agency for lodging reservations & other travel products.

The main aim is to gain a clear understanding of the marketing strategies of Booking.com and how it became a  company having a website that has over 28 million listings.

Booking.com has adopted many digital marketing strategies which help them to develop their marketing strategies.

if you are interested in learning digital marketing then check out the IIDE Free Masterclasses on Digital Marketing which offers an understanding of digital marketing and much more, taught by the CEO and founder of IIDE Karan Shah with his team members.

To know more about Booking.com in a detailed way like how it deals with its consistent growth and amazing performance let us go through the marketing strategy of Booking.com, but before jumping into the Marketing Strategy of Booking.com let’s know more about Booking.com.

Aditya Shastri - Trainer at IIDE

Aditya Shastri

Lead Trainer & Business Development Head at IIDE

Updated on: Nov 2, 2023

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Author's Note:

I’m Aditya Shastri, and this case study has been created with the support of my students from IIDE's digital marketing courses.

The practical assignments, case studies, and simulations completed by the students in these courses have been crucial in shaping the insights presented here.

If you found this case study helpful, feel free to leave a comment below.

Aditya Shastri - Trainer at IIDE

Aditya Shastri

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Lead Trainer & Business Development Head at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.

Aditya has spearheaded IIDE’s B2B growth, forging partnerships with over 40 higher education institutions across India to upskill students in digital marketing and business skills. As a visiting faculty member at top institutions like IIT Bhilai, Mithibai College, Amity University, and SRCC, he continues to influence the next generation of marketers.

Apart from his marketing expertise, Aditya is also a spiritual speaker, often traveling internationally to share insights on spirituality. His unique blend of digital marketing proficiency and spiritual wisdom makes him a highly respected figure in both fields.