Name: Detailed Marketing Strategy Of Blue Star - 2025 | IIDE
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<div class="raw-html-embed"><div data-bglz="1" class="et_pb_text_inner"><h2><b>About Blue Star – Company Overview</b></h2><p style="text-align: center;"><img decoding="async" class="aligncenter wp-image-344740 size-full" src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736873969345-9e88cdf82e34737f4d364380dbb901e2.webp" alt="Marketing Strategy Of Blue Star - Logo" width="900" height="500" data-srcset="https://iide.co/wp-content/w3-webp/uploads/2022/10/blue-star-limited-logo-vector-1.pngw3.webp 900w, https://iide.co/wp-content/uploads/2022/10/blue-star-limited-logo-vector-1-480x267.png 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 900px, 100vw">Source – Logovtor.com</p><p><span style="font-weight: 400;">Blue Star was graced in 1943 by Mohan T Advani as a reconditioning company. </span><span style="font-weight: 400;">Blue Star takes great delight in being an industry leader synonymous with innovation, quality and world-class customer experiences, throughout assorted countries across the globe.</span></p><p><span style="font-weight: 400;">With over 75 years of proficiency in providing cooling solutions, Blue Star is India’s supreme air conditioning and commercial refrigeration company. </span></p><p><span style="font-weight: 400;">Blue Star has also ravaged the residential water purifiers business with a stylish and differentiated range including India’s first RO+UV Hot &amp; Cold water purifier; as well as the air purifiers and air coolers businesses.</span></p><p><span style="font-weight: 400;">With a vast and premium range of products that are technologically adept, energy efficient and stylishly designed, Blue Star offerings are spread across residential, commercial and corporate applications, with every third trade commercial building in the country placed with Blue Star products.</span></p><p><span style="font-weight: 400;">To ensure a world-class customer experience consistently, every Blue Star product guarantees quality, technological supremacy and excellent after-sales service.</span></p><p><b>Quick Stats on Blue Star:</b></p><div data-bglz="1" class="dcf-overflow-x-auto" tabindex="0"><table class="dcf-table dcf-table-bordered dcf-table-striped dcf-w-100%"><thead><tr><th scope="col">CEO</th><th scope="col">Mohan T Advani</th></tr></thead><tbody><tr><th scope="row">CMO</th><td data-label="Mohan T Advani">Girish Hingorani</td></tr><tr><th scope="row">Area Served</th><td data-label="Mohan T Advani">Worldwide</td></tr><tr><th scope="row">Industry</th><td data-label="Mohan T Advani">Home Appliances, Consumer electronics</td></tr><tr><th scope="row">Revenue</th><td data-label="Mohan T Advani">INR 5404 crore</td></tr><tr><th scope="row">Vision</th><td data-label="Mohan T Advani">To dream, to strive, to care, and above all, to be the best in everything we do.</td></tr><tr><th scope="row">Tagline</th><td data-label="Mohan T Advani">Breathe Easy</td></tr></tbody></table></div><h2><b>Marketing strategy of Blue Star –</b></h2><p><span style="font-weight: 400;">Let’s know more about the marketing strategy of Blue star! And how it conveys with its marketing campaigns etc.</span></p><h3><b>Segmentation, Targeting &amp; Positioning</b></h3><p><b>Segmentation</b><span style="font-weight: 400;"> is the process through which Blue Star decides to segment the overall market into more minor details and groups that have similar attributes, buying behaviour, and socioeconomic background, leading</span><span style="font-weight: 400;"> air conditioning brand.</span></p><p><span style="font-weight: 400;">Blue Star is to take off on an aggressive market expansion strategy to target the residential segmentation to acquire a 15% market share in India by 2023 from about 13% currently.&nbsp;</span></p><p><span style="font-weight: 400;">The company</span><b> targets</b><span style="font-weight: 400;"> people in the age group between 30-60 years old.</span></p><p><span style="font-weight: 400;">People of this age group are targeted because of automatic products which are provided by Blue Star. Encouraged by its success in 2011, the Company plans to continue aggressively targeting the residential segment in 2012.</span></p><p><span style="font-weight: 400;">Blue Star has </span><b>positioned</b><span style="font-weight: 400;"> its brand as being “Premium-Yet-affordable” in the market. The move has been necessitated in line with its strategy of making it inexpensive for people in small towns.</span></p><h3><b>Marketing Campaign</b></h3><ul><li><span style="font-weight: 400;">NOBODY COOLS BETTER&nbsp;</span></li></ul><p><span style="font-weight: 400;">Blue Star Limited is encouraging their fast-cooling ACs in this latest ad campaign via FCB Interface India starring brand ambassador Virat Kohli. The campaign has been rotating out across India and is sure to capture remarkable attention.</span><img decoding="async" class="aligncenter wp-image-344741 size-full" src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736873970056-bf4b8beb7143ab5d2801ce8867dfea34.webp" alt="Marketing Strategy Of Blue Star - marketing campaign" width="771" height="394" data-srcset="https://iide.co/wp-content/w3-webp/uploads/2022/10/Screenshot-194.pngw3.webp 771w, https://iide.co/wp-content/uploads/2022/10/Screenshot-194-480x245.png 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 771px, 100vw"></p><p><span style="font-weight: 400;">Built around the thought of happiness as a fast-cooling AC, the TV commercial shows Kohli rescuing helpless people from slow-cooling AC, while the print advertisements with Kohli, make a strong pitch for a fast-cooling AC. The campaign is also rolled out on platforms.</span></p><h3><strong>Social Media Marketing</strong></h3><p><span style="font-weight: 400;">This Z generation is informed of how many “likes”, “follows”,” comments”, and “shares” are crucial to promoting or expanding the business. But the blue star is still remarkable without any social media platform.</span></p><ul><li aria-level="1">Facebook: 19516 Fans</li><li aria-level="1">Instagram: 13.4K Followers</li><li aria-level="1">Linkedin: 124K Followers</li><li aria-level="1">Twitter: 2K Followers</li><li aria-level="1">Youtube: 31.7K Subscribers</li></ul><p><span style="font-weight: 400;">Although, Linkedin &amp; Youtube are the most followed platforms as compared to others. Linkedin is one of the most effective places online to engage with decision-makers within your target market who may require your products or services.&nbsp; As we all know, people are roaming all around just to fit into a job, so Linkedin can be a good reason that Blue Star has so many followers.</span></p><h3><b>SEO Strategies</b></h3><p><img decoding="async" class="aligncenter wp-image-344742" src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736873970827-300f4b2a28ee474699eb613c50d9ba19.webp" alt="Marketing Strategy of Blue Star - Ubersuggest SEO Screenshot " width="605" height="742" data-srcset="https://iide.co/wp-content/w3-webp/uploads/2022/10/Screenshot-196.pngw3.webp 605w, https://iide.co/wp-content/uploads/2022/10/Screenshot-196-480x589.png 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 605px, 100vw"></p><p style="text-align: center;"><span style="font-weight: 400;">Source – Ubersuggest</span></p><p><span style="font-weight: 400;">As per SEO ranking standards, the number of keywords below 500 is bad, above 1000 is good and above 10,000 is amazing. As you can see bluestarindia.com has 21,292 keywords which is amazing. And its monthly traffic is 305,266 which is amazing, as monthly visit above 20,000 is considered good.</span></p><h3><b>Influencer Marketing</b></h3><p><span style="font-weight: 400;">Air conditioning and commercial refrigeration major Blue Star Ltd. has drawn up an aggressive plan to raise its market share by tying in leading cricketer Virat Kohli as its brand ambassador.</span></p><h3><b>E-commerce Strategies</b></h3><p><span style="font-weight: 400;">Blue Star appliances like Air conditioners, Water purifiers, Air purifiers, Air coolers, and Refrigeration are available on various websites: Amazon, Flipkart, Tata Cliq, and Paytmmall. </span></p><p><span style="font-weight: 400;">These e-commerce markets provide all types of appliances of Blue Star on their websites which could be easy for customers to buy at the convenience of their home and buy products with differentiation by comparing all products with their competitors. </span></p><p><span style="font-weight: 400;">These e-commerce websites are very helpful for purchasing new products and are very easy to handle.</span></p><h3><b>Mobile Apps</b></h3><p><span style="font-weight: 400;">Blue Star appliances have a mobile application by the name ‘Blue Star Customer Care’ through which the customers of Blue star can access all the services by the brand – Blue Star be it from home or the office one can monitor its smart appliances, order Blue star essentials and raise a service request in a click.</span></p><p><span style="font-weight: 400;"> The application on the play store has more than 100k+ downloads and it is indeed helping the users who consume Blue Star appliances.</span></p><h3><b>Content Marketing Strategies</b></h3><p><span style="font-weight: 400;">The content marketing strategy used by Blue Star is in the shape of blogs. On the website of blue star appliances, there is a whole other tab of blogs where one can get knowledge on different topics.&nbsp;</span></p><p><span style="font-weight: 400;">The blogs and articles posted by Blue star appliances are related to top reasons, tips and guidance using Blue star appliances, and recipes that can easily get cooked in blue star microwave ovens, laundry, living and kitchen solutions etc. and more.</span></p><p><span style="font-weight: 400;">This ends our elaborative marketing strategy for blue star Industries. Let us conclude our learning below from the marketing strategy of Blue star Industries.</span></p></div></div>

<div class="raw-html-embed"><div data-bglz="1" class="et_pb_text_inner"><h2><strong>Conclusion – What’s unique about Blue Star marketing?</strong></h2><p><span style="font-weight: 400;">To conclude, Blue star has a huge customer base and is rightly positioned in the minds of its target market, audience and customers. All thanks to the amazing marketing strategies that Blue star or blue star appliances used be it SEO, SMM, content marketing, mobile app, e-commerce etc.</span></p><p><span style="font-weight: 400;">The company has outperformed its competitors, and the main reason for this is the company’s outstanding marketing efforts in highlighting the brand to its customers.</span></p><p><span style="font-weight: 400;">Since the last two years of the pandemic, everything has gone digital over the period and due to this the importance of digital marketing has increased drastically, so it has become important to know about this growing field in detail.</span></p><p><span style="font-weight: 400;"> If you are willing to learn digital marketing then check out <a href="https://iide.co/master-mba-digital-marketing/">MBA in Digital Marketing</a> and <a href="https://iide.co/online-digital-marketing-course/">Online Digital Marketing</a> Courses.</span></p><p><span style="font-weight: 400;">If you like such in-depth analysis of companies just like the marketing strategy of&nbsp; Blue Star check out our</span> <a href="https://iide.co/case-studies/"><span style="font-weight: 400;">IIDE Knowledge Portal</span></a> <span style="font-weight: 400;">for more fascinating case studies.</span></p><p><span style="font-weight: 400;">Thank you for taking the time to read the marketing strategy of Blue Star, and do share your thoughts on this case study marketing strategy of Blue Star in the comments section below.</span></p></div></div>

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Curious to know about the marketing strategy of Blue Star? Here we are for your help. This case study has all the points i.e STP, Campaigns etc.

Detailed Marketing Strategy Of Blue Star - 2025 | IIDE

<div class="raw-html-embed"><div class="et_pb_text_inner"><p><span style="font-weight: 400;">In our previous blog, we discussed the Marketing strategy of </span><a href="https://iide.co/case-studies/marketing-strategy-of-ifb-industries/"><span style="font-weight: 400;">IFB Industries</span></a><span style="font-weight: 400;"> in-depth. In this article, we will go over the </span><b>marketing strategy of Blue Star Ltd.</b></p><p><span style="font-weight: 400;">In this case study, we are going to study the marketing strategy of Blue Star, its marketing campaigns, social media, SEO strategies, e-commerce strategy, etc. and more.</span></p><p><span style="font-weight: 400;">Marketing is a section of a company’s DNA that can either make or break it. As buyers across the world go digital, marketing has accompanied them to the digital realm as well. If you are interested in new-age digital marketing, then you should look out for IIDE’s </span><a href="https://masterclass.iide.co/video/digital-marketing-fundamentals?utm_source=Blog&amp;utm_medium=Internal_Link&amp;utm_campaign=MasterClass"><span style="font-weight: 400;">Free MasterClass on Digital Marketing</span></a><span style="font-weight: 400;"> by our CEO and Founder, Karan Shah.</span></p><p><span style="font-weight: 400;">We will fully cover our marketing strategy for Blue Star in this blog. Before we begin our deep assessment, let us start by learning the Company’s Overview.</span></p></div></div>

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